{"id":2146,"date":"2011-03-04T18:02:42","date_gmt":"2011-03-04T15:02:42","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/?p=2146"},"modified":"2011-03-04T18:02:42","modified_gmt":"2011-03-04T15:02:42","slug":"kurum-itibari-surdurulebilir-yonetim-anlayisiyla-yucelir","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2011\/03\/04\/kurum-itibari-surdurulebilir-yonetim-anlayisiyla-yucelir\/","title":{"rendered":"Kurum Itibar\u0131, S\u00fcrd\u00fcr\u00fclebilir Y\u00f6netim Anlay\u0131\u015f\u0131yla Y\u00fccelir"},"content":{"rendered":"<p><a href=\"http:\/\/kariyeryolculugu.com\/blog\/wp-content\/uploads\/2011\/03\/Global-compact_medium.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2149\" style=\"margin: 4px;\" title=\"Global-compact_medium\" src=\"http:\/\/kariyeryolculugu.com\/blog\/wp-content\/uploads\/2011\/03\/Global-compact_medium-247x300.png\" alt=\"\" width=\"198\" height=\"240\" \/><\/a>Kurumsal Sosyal Sorumluluk projelerine pr odakl\u0131 yakla\u015f\u0131mlar\u0131n itibara etkisinin d\u00fc\u015f\u00fck oldu\u011funu yap\u0131lan ara\u015ft\u0131rmalar art\u0131k g\u00f6steriyor. Itibar kazanmak b\u00fct\u00fcnsel bir yakla\u015f\u0131m\u0131 gerektiriyor. Yani, <a title=\"csr stakeholder management fatmanur erdogan\" href=\"http:\/\/books.google.com.tr\/books?id=4si6VV5RGNcC&amp;pg=PA11&amp;lpg=PA11&amp;dq=pr+damage+on+csr&amp;source=bl&amp;ots=z6lQYQ3B3D&amp;sig=Yk7qbgsPjOoHEqj180Coo8_4lRY&amp;hl=tr&amp;ei=YfhwTcvMD5O7hAf46-Uv&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=3&amp;ved=0CCMQ6AEwAg#v=onepage&amp;q=pr%20damage%20on%20csr&amp;f=false\" target=\"_blank\">y\u00f6netim anlay\u0131\u015f\u0131n\u0131z<\/a> kurumsal itibar\u0131n\u0131z\u0131 ne y\u00f6ne \u00e7ekmek istedi\u011finizle yak\u0131ndan ilgili. Marka alg\u0131n\u0131z\u0131n kuvvetli olmas\u0131, kurumsal itibar\u0131n\u0131z\u0131n kuvvetli oldu\u011funu g\u00f6stermiyor.<\/p>\n<p>Ge\u00e7en ay, b\u00fcy\u00fck bir \u015firketin kurumsal ileti\u015fim yetkilisi verdi\u011fi deme\u00e7te &#8220;Sosyal Medya&#8217;n\u0131n g\u00fcndemde oldu\u011fu bir d\u00f6nemde itibar y\u00f6netimi m\u00fcmk\u00fcn de\u011fildir&#8221; diyor. Bu d\u00fc\u015f\u00fcncenin b\u00fcy\u00fck bir yan\u0131lsama oldu\u011funu farketmemiz \u00f6nemlidir, \u00e7\u00fcnk\u00fc geli\u015fen teknolojiler itibar y\u00f6netimini anlams\u0131z k\u0131lmamaktad\u0131r. B\u00f6yle bir s\u00f6ylem kurumsal itibar y\u00f6netiminin ne anlama geldi\u011finin ve s\u00fcre\u00e7 y\u00f6netiminin nas\u0131l i\u015fledi\u011finin bilinmiyor oldu\u011funun g\u00f6stergesidir.<\/p>\n<p><strong>Sosyal Medya, g\u00fcn\u00fcm\u00fczde itibar y\u00f6netiminin kurum i\u00e7erisinde \u00e7ok daha \u00f6nemli bir rol oynamas\u0131 gerekti\u011fine i\u015faret eder. <\/strong>Itibar d\u0131\u015fardan i\u00e7eri gelen bir \u00e7al\u0131\u015fma de\u011fildir. Itibar, i\u00e7eride ki davran\u0131\u015flar\u0131n, anlay\u0131\u015flar\u0131n ve aksiyonlar\u0131n d\u0131\u015far\u0131 yans\u0131mas\u0131d\u0131r. Kurumsal y\u00f6neti\u015fim ilkeleri do\u011frultusunda hareket eden \u015firketlerin itibar\u0131n\u0131n zamanla di\u011ferlerine oranla \u00e7ok daha g\u00fc\u00e7l\u00fc oldu\u011fu a\u015fikard\u0131r. PR bazl\u0131 KSS \u00e7al\u0131\u015fmalar\u0131 ile s\u00fcre\u00e7 bazl\u0131 s\u00fcrd\u00fcr\u00fclebilirlik anlay\u0131\u015f\u0131 do\u011frultusunda aksiyona ge\u00e7irilmi\u015f \u00e7al\u0131\u015fmalar aras\u0131nda ki fark\u0131 g\u00f6rebilmek, itibar y\u00f6netiminin temelidir.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" width=\"640\" height=\"390\" src=\"http:\/\/www.youtube.com\/embed\/a9I3Q6-ZSTI\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nItibar y\u00f6netimi kurumun her kademesini kapsar. Konuya basit bir \u00f6rnek verecek olursak, Sel\u00e7uk Universitesi&#8217;nde ge\u00e7di\u011fimiz g\u00fcnlerde ya\u015fanan bir ileti\u015fim krizi vard\u0131. Ilahiyat Fak\u00fcltesi&#8217;nden Prof. Dr. Orhan Ceker&#8217;in bas\u0131na verdi\u011fi deme\u00e7te &#8220;<a title=\"selcuk universitesi, orhan ceker\" href=\"http:\/\/www.odatv.com\/n.php?n=dekolte-fetvasini-veren-profesorden-inciler-2002111200\" target=\"_blank\">Dekolte Giyen, Tecav\u00fcz\u00fc G\u00f6ze Almal\u0131<\/a>&#8221; s\u00f6ylemi, Sel\u00e7uk Universitesi&#8217;ni zor durumda b\u0131rakt\u0131. Universite rekt\u00f6r\u00fc Prof. Dr. S\u00fcleyman Okudan, C\u00fcneyt Ozdemir&#8217;in 5n1K program\u0131nda &#8220;\u00f6z\u00fcr diledi&#8221;. Bu olduk\u00e7a ba\u015far\u0131l\u0131 ve do\u011fru bir davran\u0131\u015ft\u0131. Ancak rekt\u00f6r \u015f\u00f6yle devam etti &#8220;Orhan bey&#8217;in s\u00f6ylemleri \u00fcniversitemizi ba\u011flamaz. Universite olarak b\u00f6yle d\u00fc\u015f\u00fcnm\u00fcyoruz.&#8221; Kurum itibar\u0131n\u0131 yaratan hareket b\u00fct\u00fcnl\u00fc\u011f\u00fcd\u00fcr. Burada hareket b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fcn olmad\u0131\u011f\u0131 a\u015fikard\u0131r.<\/p>\n<p>K\u0131sacas\u0131, itibar kurumun yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131n b\u00fct\u00fcn\u00fcyle yarat\u0131l\u0131r. Sosyal sorumluluk nas\u0131l olur <a title=\"kurumsal sosyal sorumluluk, s\u00fcrd\u00fcr\u00fclebilirlk, \" href=\"http:\/\/kariyeryolculugu.com\/blog\/2008\/11\/16\/sosyal-sorumlu-kim-olmali-nasil-olmali-bir-dusunce-jimnastigi\/\" target=\"_self\">bir d\u00fc\u015f\u00fcnce jimnasti\u011fi yapmak isterseniz, buyrun.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurumsal Sosyal Sorumluluk projelerine pr odakl\u0131 yakla\u015f\u0131mlar\u0131n itibara etkisinin d\u00fc\u015f\u00fck oldu\u011funu yap\u0131lan ara\u015ft\u0131rmalar art\u0131k g\u00f6steriyor. Itibar kazanmak b\u00fct\u00fcnsel bir yakla\u015f\u0131m\u0131 gerektiriyor. Yani, y\u00f6netim anlay\u0131\u015f\u0131n\u0131z kurumsal itibar\u0131n\u0131z\u0131 ne y\u00f6ne \u00e7ekmek istedi\u011finizle yak\u0131ndan ilgili. Marka alg\u0131n\u0131z\u0131n kuvvetli olmas\u0131, kurumsal itibar\u0131n\u0131z\u0131n kuvvetli oldu\u011funu g\u00f6stermiyor. Ge\u00e7en ay, b\u00fcy\u00fck bir \u015firketin kurumsal ileti\u015fim yetkilisi verdi\u011fi deme\u00e7te &#8220;Sosyal Medya&#8217;n\u0131n g\u00fcndemde oldu\u011fu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[43,50,59,80],"tags":[],"views":4583,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/2146"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=2146"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/2146\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}