{"id":3353,"date":"2011-09-11T20:04:44","date_gmt":"2011-09-11T17:04:44","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/?p=3353"},"modified":"2011-09-11T20:04:44","modified_gmt":"2011-09-11T17:04:44","slug":"bloglar-geleneksel-mecranin-onune-geciyor-gunu-yakalayin","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2011\/09\/11\/bloglar-geleneksel-mecranin-onune-geciyor-gunu-yakalayin\/","title":{"rendered":"Bloglar Geleneksel Mecran\u0131n \u00d6n\u00fcne Ge\u00e7iyor. G\u00fcn\u00fc Yakalay\u0131n."},"content":{"rendered":"<p>15 y\u0131l \u00f6nce blog dedi\u011finizde, hayat\u0131n\u0131 web \u00fczerinde payla\u015farak d\u00fcnyaya a\u00e7anlar alg\u0131lan\u0131yordu. Pek anla\u015f\u0131lm\u0131yorlar ve dikkate al\u0131nm\u0131yorlard\u0131.<\/p>\n<p>10 y\u0131l \u00f6nce blog yazarlar\u0131 kendini gazeteci zanneden ikinci s\u0131n\u0131f vatanda\u015flar olarak d\u00fc\u015f\u00fcn\u00fcl\u00fcyordu. Medya camias\u0131 geleneksel medya\u2019ya rakip olabileceklerine pek de inanm\u0131yor, blog yazarlar\u0131n\u0131 ve di\u011fer dijital mecralar\u0131 hafif k\u00fc\u00e7\u00fcmseme e\u011filiminde oluyordu. Mena Trott, blog ak\u0131m\u0131n\u0131n ba\u015flad\u0131\u011f\u0131 y\u0131llar\u0131 harika bir tonda anlat\u0131yor. Ayn\u0131 zamanda blog yazarlar\u0131n\u0131n ne derece etkili medya mensuplar\u0131 oldu\u011funa da de\u011finiyor. Kulak verelim.<\/p>\n<p><!--copy and paste--><object width=\"398\" height=\"374\"><param name=\"movie\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"bgColor\" value=\"#ffffff\" \/><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talk\/stream\/2006\/Blank\/MenaTrott_2006-320k.mp4&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/MenaTrott-2006.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=21&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=mena_trott_tours_her_blog_world;year=2006;theme=hidden_gems;theme=words_about_words;theme=master_storytellers;theme=ted_under_30;theme=media_that_matters;theme=the_creative_spark;event=TED2006;tag=Business;tag=Culture;tag=Design;tag=Entertainment;tag=Featured;tag=Technology;tag=blog;tag=communication;tag=community;tag=software;tag=storytelling;tag=web;&amp;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><embed type=\"application\/x-shockwave-flash\" width=\"398\" height=\"374\" src=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" flashvars=\"vu=http:\/\/video.ted.com\/talk\/stream\/2006\/Blank\/MenaTrott_2006-320k.mp4&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/MenaTrott-2006.embed_thumbnail.jpg&amp;vw=384&amp;vh=288&amp;ap=0&amp;ti=21&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=mena_trott_tours_her_blog_world;year=2006;theme=hidden_gems;theme=words_about_words;theme=master_storytellers;theme=ted_under_30;theme=media_that_matters;theme=the_creative_spark;event=TED2006;tag=Business;tag=Culture;tag=Design;tag=Entertainment;tag=Featured;tag=Technology;tag=blog;tag=communication;tag=community;tag=software;tag=storytelling;tag=web;&amp;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" allowscriptaccess=\"always\" allowfullscreen=\"true\" bgcolor=\"#ffffff\" wmode=\"transparent\" pluginspace=\"http:\/\/www.macromedia.com\/go\/getflashplayer\"><\/embed><\/object><\/p>\n<p>Bug\u00fcn medya mensuplar\u0131ndan g\u00fcn\u00fc yakalayanlar, sosyal mecralarda cirit at\u0131yor. Pek az\u0131 blog yaz\u0131yor. Bir k\u0131sm\u0131 da gazete yaz\u0131lar\u0131n\u0131 blogunda yay\u0131nlama gafletinde bulunuyor. Ama en az\u0131ndan bu \u00e7aba bile takdire \u015fayan. Bir k\u0131s\u0131m medya mensubu da kendi mecralar\u0131n\u0131 yaratt\u0131lar.<\/p>\n<p>\u015eirketlerse blog yazarlar\u0131n\u0131n g\u00fcc\u00fcne ve fark\u0131na varm\u0131\u015f durumda. Etkili blog yazarlar\u0131 dememiz daha do\u011fru olur.<!--more--><\/p>\n<p>Art\u0131k sadece \u201cblogger\u201dlara \u00f6zel bas\u0131n toplant\u0131lar\u0131 yapmak \u00f6nemli. Blogger\u2019lara bas\u0131n b\u00fcltenleri g\u00f6ndermek, g\u00f6r\u00fc\u015flerini almak ve negatif yorumlar\u0131 olumluya \u00e7evirmek i\u00e7in giri\u015fimde bulunmak \u015firketlerin ileti\u015fim y\u00f6netimlerinin \u00f6nemli bir par\u00e7as\u0131 haline gelmi\u015f durumda.<\/p>\n<p>\u00d6zellikle Amerika\u2019da etkili (influential) blog yazarlar\u0131 olduk\u00e7a \u00f6nemseniyor. G\u00f6r\u00fc\u015fleri dikkate al\u0131n\u0131yor ve bire bir ileti\u015fim halinde olunarak \u00fcr\u00fcn geli\u015ftirmeden tutun yeni \u00fcr\u00fcnlerin ortaya \u00e7\u0131kar\u0131lmas\u0131na kadar dan\u0131\u015f\u0131lanlar aras\u0131nda yer al\u0131yorlar. T\u00fcrkiye\u2019de de bu \u015fekilde blog yazarlar\u0131n\u0131 \u00f6nemseyen iyi say\u0131da uluslararas\u0131 \u015firket bulunuyor.<\/p>\n<p>Blog yazar\u0131ysan\u0131z, blogunuza \u00f6nemli bir mecra g\u00f6z\u00fcyle bakt\u0131\u011f\u0131n\u0131z\u0131 \u00fcmid ediyorum. Etkili bir blog yazar\u0131 nas\u0131l olurum diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, <a href=\"http:\/\/kariyeryolculugu.com\/blog\/2011\/05\/22\/basarili-bir-%E2%80%9Cblogger%E2%80%9D-olmanin-5-temel-kurali\/\">buraya bir g\u00f6z at\u0131n<\/a>.<\/p>\n<p>Blog yazarl\u0131\u011f\u0131 \u00f6yle bir durumda ki \u015fu anda, \u201cSadece Erke\u011fe dair, Stil, Tarz ve Karakter olu\u015fturan \u015feyler\u201d \u00fczerine yazan <a href=\"http:\/\/www.theitems.me\">theitems.me<\/a> \u201cArt\u0131k, blogger\u2019lar asistan almay\u0131 ge\u00e7ti, <a href=\"http:\/\/www.thesartorialist.com\/photos\/career-opportunities-at-the-sartorialist-2\/\">asistanlar\u0131na asistan alma<\/a> noktas\u0131ndalar.\u201d<\/p>\n<p>Etkin blog yazarlar\u0131, uzman olduklar\u0131 alanlarda yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalar\u0131 payla\u015farak bilinirliklerini art\u0131rarak, uzmanl\u0131klar\u0131n\u0131 peki\u015ftiriyor ve isimlerini g\u00fc\u00e7lendirmeyi ba\u015far\u0131yorlar. Blog yazmay\u0131 hafife alanlar, dolay\u0131s\u0131yla, bir kez daha d\u00fc\u015f\u00fcnmeye ba\u015fl\u0131yor. \u00c7\u00fcnk\u00fc blog olsun, video blog olsun, foto blog olsun, okuyucular\u0131 s\u00fcr\u00fcklemek, tekrar tekrar gelmelerini sa\u011flamak i\u00e7in iyi g\u00f6zlemci olmak, iyi okuyor olmak, uzmanl\u0131k alan\u0131n\u0131 konu\u015fturuyor olmak gerekiyor.<\/p>\n<p>Ba\u015far\u0131 hi\u00e7 bir zaman kolay gelmiyor. D\u00fcn size blog yazd\u0131\u011f\u0131n\u0131z i\u00e7in g\u00fclenler, bug\u00fcn <a href=\"http:\/\/kariyeryolculugu.com\/blog\/2011\/05\/21\/teknofobikler-icin-en-kolay-blog-hazirlama-rehberi\/\">blog nas\u0131l a\u00e7\u0131l\u0131r<\/a> \u00f6\u011frenmeye \u00e7al\u0131\u015f\u0131yorlar. Elbette ho\u015f bir haber. <strong>E\u011fer zaman\u0131 di\u011ferlerinden daha \u00f6nce yakalayabilenlerdenseniz, yapt\u0131\u011f\u0131n\u0131z i\u015fin arkas\u0131ndan \u0131srarla gitmekten vazge\u00e7meyin. G\u00fcn gelir di\u011ferleri sizin bilgi seviyenize eri\u015fti\u011finde siz \u00e7oktan alan\u0131n\u0131zda y\u00fckselmi\u015f, tecr\u00fcbelerinizle bir ad\u0131m ileride olmu\u015f olursunuz.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>15 y\u0131l \u00f6nce blog dedi\u011finizde, hayat\u0131n\u0131 web \u00fczerinde payla\u015farak d\u00fcnyaya a\u00e7anlar alg\u0131lan\u0131yordu. Pek anla\u015f\u0131lm\u0131yorlar ve dikkate al\u0131nm\u0131yorlard\u0131. 10 y\u0131l \u00f6nce blog yazarlar\u0131 kendini gazeteci zanneden ikinci s\u0131n\u0131f vatanda\u015flar olarak d\u00fc\u015f\u00fcn\u00fcl\u00fcyordu. Medya camias\u0131 geleneksel medya\u2019ya rakip olabileceklerine pek de inanm\u0131yor, blog yazarlar\u0131n\u0131 ve di\u011fer dijital mecralar\u0131 hafif k\u00fc\u00e7\u00fcmseme e\u011filiminde oluyordu. Mena Trott, blog ak\u0131m\u0131n\u0131n ba\u015flad\u0131\u011f\u0131 y\u0131llar\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[70],"tags":[],"views":3741,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/3353"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=3353"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/3353\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=3353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=3353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=3353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}