{"id":337,"date":"2008-08-18T00:05:59","date_gmt":"2008-08-17T21:05:59","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/2008\/08\/18\/algilar-yonetilmez-nokta\/"},"modified":"2008-08-18T00:05:59","modified_gmt":"2008-08-17T21:05:59","slug":"algilar-yonetilmez-nokta","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2008\/08\/18\/algilar-yonetilmez-nokta\/","title":{"rendered":"Alg\u0131lar Y\u00f6netilmez. Nokta"},"content":{"rendered":"

<\/p>\n

Pazarlama d\u00fcnyas\u0131 \u00fcr\u00fcnlerini pazarlayabilmek i\u00e7in, kendini y\u00f6netme imkan\u0131 olmayan bu insan yarat\u0131m\u0131 \u00fcr\u00fcnlerin nas\u0131l alg\u0131land\u0131\u011f<\/span>\u0131n\u0131<\/a> g\u00f6rmek ister. B\u00f6ylece, daha fazla sat\u0131<\/span>\u015f<\/span> yapabilmek i\u00e7in, hedefledi<\/span>\u011f<\/span>i ki<\/span>\u015f<\/span>ilerin duygu, d\u00fc<\/span>\u015f<\/span>\u00fcnce ve hareketlerini inceler. \u00dcr\u00fcn ileti<\/span>\u015f<\/span>imini bu alg\u0131lar\u0131 kuvvetlendirecek ya da de<\/span>\u011f<\/span>i<\/span>\u015f<\/span>tirecek y\u00f6nde yapar. Bir \u00fcr\u00fcn kendini y\u00f6netme g\u00fcc\u00fcne sahip olmad\u0131\u011f\u0131ndan, bu g\u00f6revi marka y\u00f6neticileri yapar.<\/span><\/p>\n

Ama insanlar \u00fcr\u00fcn de\u011fil. Kendilerini y\u00f6netme g\u00fcc\u00fcne sahipler. Ba\u015fkalar\u0131n\u0131n kendilerini “konumland\u0131rmas\u0131n\u0131” tercih etmezler.\u00a0\u00c7al\u0131\u015fma ortamlar\u0131nda \u201cBen nas\u0131l alg\u0131larsam sen o\u2019sun\u201d <\/span>d\u00fc\u015f\u00fcncesine s\u0131\u011f\u0131nmak <\/span>yeteneksiz ve y\u00f6netmeyi bilmeyenlerin tercihi olur. <\/span><\/p>\n

Salt alg\u0131lar\u0131yla hareket eden insanlar tembel olanlard\u0131r.<\/span><\/p>\n

Ara<\/span><\/span>\u015f<\/span><\/span>t\u0131rmalar g\u00f6steriyor ki alg\u0131larla ger\u00e7ekler aras\u0131nda bir u\u00e7urum var<\/span>. Ayn\u0131 zamanda insanlar\u0131n alg\u0131lar\u0131n\u0131n kendi ger\u00e7ekleri oldu\u011funu d\u00fc\u015f\u00fcnd\u00fckleri de do\u011fru. \u00c7al\u0131<\/span>\u015f<\/span>ma ortamlar\u0131nda, \u00e7al\u0131<\/span>\u015f<\/span>ma arkada<\/span>\u015f<\/span>lar\u0131n\u0131z\u0131 alg\u0131lar\u0131n\u0131z do<\/span>\u011f<\/span>rultusunda yarg\u0131lamaktansa, onlar\u0131 tan\u0131mak i\u00e7in \u00e7aba sarfetmek daha \u00fcretken bir davran\u0131<\/span>\u015f<\/span> olur. Insanlar\u0131 de<\/span><\/span>\u011f<\/span><\/span>i<\/span><\/span>\u015f<\/span><\/span>tirmeye \u00e7al\u0131<\/span><\/span>\u015f<\/span><\/span>maktansa, onlar\u0131 oldu<\/span><\/span>\u011f<\/span><\/span>u gibi kabul etmek ba<\/span><\/span>\u015f<\/span><\/span>ar\u0131 g\u00f6stergesidir<\/span>. Positif psikoloji ile y\u00f6neticilerin bir anda \u201cyeteneklere odaklanmas\u0131<\/a>\u201d asl\u0131nda insanlar\u0131 olduklar\u0131 gibi kabul edebilmelerine dayan\u0131r. Emre Konuk\u2019un ele ald\u0131<\/span>\u011f<\/span>\u0131\u00a0“En iyi y\u00f6neticiler neyi farkl\u0131 yapar?”<\/a> yaz\u0131s\u0131 da buna g\u00fczel bir \u00f6rnek.<\/span><\/p>\n

Alg\u0131lar\u0131 y\u00f6netmeye \u00e7al\u0131<\/span>\u015f<\/span>mak inan\u0131lmaz bir enerji ve efor gerektirir. <\/span>Alg\u0131lar\u0131n y\u00f6netilmesinin g\u00fc\u00e7 oldu<\/span>\u011funu bilenler<\/span><\/a><\/span>, alg\u0131lar\u0131 de<\/span>\u011f<\/span>il kendi duygu, hareket ve davran\u0131<\/span>\u015f<\/span>lar\u0131n\u0131 y\u00f6netmeyi tercih ederler.<\/span><\/p>\n

Kabul etmek. \u00c7ok zor de<\/span>\u011f<\/span>il mi? Birbirimizi oldu<\/span>\u011f<\/span>umuz gibi kabul etmek\u2026<\/span><\/p>\n

Hepimiz herkesin kendimiz gibi olmas\u0131n\u0131 istiyoruz. Bizim gibi olmayanlar\u0131 bize benzetmek istiyoruz. Sava<\/span>\u015f<\/span>larda biraz bu sebeple \u00e7\u0131km\u0131yor mu zaten? Oysa geli<\/span>\u015f<\/span>im farkl\u0131l\u0131klarla m\u00fcmk\u00fcn oluyor. Inovasyon, farkl\u0131 d\u00fc<\/span>\u015f<\/span>\u00fcnerek, yaratarak, genelde \u00e7o<\/span>\u011f<\/span>unlu<\/span>\u011f<\/span>un kulak arkas\u0131 etti<\/span>\u011f<\/span>i d\u00fc<\/span>\u015f<\/span>\u00fcncelerin arkas\u0131nda durabilme cesaretine sahip olmakla ger\u00e7ekle<\/span>\u015f<\/span>miyor mu?<\/span><\/p>\n

Nas\u0131l bir \u00e7al\u0131<\/strong><\/span>\u015f<\/strong><\/span>an olmak istiyorsan\u0131z, kendinizi o y\u00f6nde yeti<\/strong><\/span>\u015f<\/strong><\/span>tirin. <\/strong><\/span>\u0130<\/strong><\/span>maj yaratmakla, alg\u0131lar\u0131 y\u00f6netmekle u<\/strong><\/span>\u011f<\/strong><\/span>ra<\/strong><\/span>\u015f<\/strong><\/span>may\u0131n. Herkesin alg\u0131s\u0131na uygun bir kimlik yaratmaya \u00e7al\u0131<\/strong><\/span>\u015f<\/strong><\/span>mak, sizi kimliksiz yapmaktan ba<\/strong><\/span>\u015f<\/strong><\/span>ka bir sonuca vard\u0131rmaz.<\/strong><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pazarlama d\u00fcnyas\u0131 \u00fcr\u00fcnlerini pazarlayabilmek i\u00e7in, kendini y\u00f6netme imkan\u0131 olmayan bu insan yarat\u0131m\u0131 \u00fcr\u00fcnlerin nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 g\u00f6rmek ister. B\u00f6ylece, daha fazla sat\u0131\u015f yapabilmek i\u00e7in, hedefledi\u011fi ki\u015filerin duygu, d\u00fc\u015f\u00fcnce ve hareketlerini inceler. \u00dcr\u00fcn ileti\u015fimini bu alg\u0131lar\u0131 kuvvetlendirecek ya da de\u011fi\u015ftirecek y\u00f6nde yapar. Bir \u00fcr\u00fcn kendini y\u00f6netme g\u00fcc\u00fcne sahip olmad\u0131\u011f\u0131ndan, bu g\u00f6revi marka y\u00f6neticileri yapar. Ama insanlar \u00fcr\u00fcn […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[41,43,44,59,69,80],"tags":[],"views":8865,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/337"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/337\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}