{"id":339,"date":"2008-08-29T06:35:21","date_gmt":"2008-08-29T03:35:21","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/2008\/08\/29\/buyuklugun-getirdigi-korluk\/"},"modified":"2008-08-29T06:35:21","modified_gmt":"2008-08-29T03:35:21","slug":"buyuklugun-getirdigi-korluk","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2008\/08\/29\/buyuklugun-getirdigi-korluk\/","title":{"rendered":"B\u00fcy\u00fckl\u00fc\u011f\u00fcn Getirdi\u011fi K\u00f6rl\u00fck"},"content":{"rendered":"

Profesyonellerin Kariyer Yolculu\u011fu<\/a> <\/span><\/p>\n

Yazan:U\u011fur \u00d6zmen<\/a>, \u00a0Bilgi \u00dcniversitesi \u00d6<\/span>\u011f<\/span>retim \u00dcyesi<\/span><\/a><\/span>\u00a0<\/span><\/span><\/p>\n

Serbay<\/a> ile \u201cDi\u011f<\/span>eri gibi d\u00fc\u015f<\/span>\u00fcnmek<\/a>\u201d isimli yaz\u0131n\u0131n yorumlar\u0131nda yaz\u0131<\/span>\u015f<\/span>\u0131rken akl\u0131ma geldi.<\/span><\/p>\n

Hen\u00fcz 1990\u2019a gelmemi<\/span>\u015f<\/span>tik. Yap\u0131 Kredi sonradan girdi<\/span>\u011f<\/span>i kredi kart\u0131 pazar\u0131nda hemen liderli<\/span>\u011f<\/span>i ele ge\u00e7irmi<\/span>\u015f<\/span>ti. San\u0131r\u0131m liderli<\/span>\u011f<\/span>i s\u00fcr\u00fcyor.\u00a0<\/span><\/p>\n

Beymen \u201ckendi ma<\/span>\u011f<\/span>aza kart\u0131n\u0131\u201d (private label card) \u00e7\u0131karmak istedi. Banka ad\u0131na g\u00f6r\u00fc<\/span>\u015f<\/span>meleri ben s\u00fcrd\u00fcr\u00fcyordum. O s\u0131ralarda g\u00fcnde 3 \u2013 4 bin ki<\/span>\u015f<\/span>i Yap\u0131 Kredi <\/span>\u015f<\/span>ubelerine kredi kart\u0131 almak i\u00e7in ba<\/span>\u015f<\/span>vuruyordu. Kendimizce hesaplad\u0131k. Marka kart\u0131 \u00e7\u0131karmak i\u00e7in kredi kart\u0131 altyap\u0131s\u0131n\u0131 ne kadar de<\/span>\u011f<\/span>i<\/span>\u015f<\/span>tirmeliydik?… Bunun maliyeti ne idi?… Burada yazabilece<\/span>\u011f<\/span>imden \u00e7ok daha fazla ayr\u0131nt\u0131y\u0131 g\u00f6zden ge\u00e7irdik. Sonunda OLUMSUZ yan\u0131tlad\u0131k.<\/span><\/p>\n

Bir s\u00fcre sonra Adidas bizden benzer bir \u201cmarka kart\u0131\u201d \u00e7\u0131karmam\u0131z\u0131 istedi. Yan\u0131t\u0131m\u0131z yine OLUMSUZ oldu.<\/span><\/p>\n

Bir iki sene sonra Boyner grubu BENKAR<\/strong><\/span>\u2019\u0131 yaratt\u0131. Arkas\u0131ndan Cankurtaran Grubu CANKART<\/strong><\/span>\u2019\u0131 yaratt\u0131. Her ikisi de bir\u00e7ok markan\u0131n kart\u0131n\u0131 \u00e7\u0131kard\u0131lar. Kredi kart\u0131n\u0131n taksit yapmamas\u0131 da i<\/span>\u015f<\/span>lerini kolayla<\/span>\u015f<\/span>t\u0131rd\u0131. Y\u0131llarca bankalar\u0131n korkulu r\u00fcyas\u0131 olan Advantage<\/span><\/a> kart\u0131n do<\/span>\u011f<\/span>mas\u0131n\u0131 sa<\/span>\u011f<\/span>lam\u0131<\/span>\u015f<\/span> olduk.<\/span><\/p>\n

Bankalar, marka kart\u0131 i<\/span>\u015f<\/span>ine ancak 1997\u2019de e<\/span>\u011f<\/span>ildiler. Yine ki<\/span>\u015f<\/span>isel reklam kokacak ama, onu da ilk ben tasarlad\u0131m. <\/span>\u015e<\/span>u anda T\u00fcrkiye\u2019de t\u00fcm kartlar taksitli ise, bunu ba<\/span>\u015f<\/span>latan Taksitcard\u2019<\/a>d\u0131r. Taksitcard fikrini de ben ortaya att\u0131m. \u00d6nemli olan nokta <\/span>\u015f<\/span>u: E<\/span>\u011f<\/span>er ikibu\u00e7uk y\u0131ll\u0131k bir d\u00f6nemde pazar pay\u0131 %0.2 olan bir firmada \u00e7al\u0131<\/span>\u015f<\/span>masayd\u0131m ve i<\/span>\u015f<\/span> hayat\u0131ma Yap\u0131 Kredi\u2019de devam etmi<\/span>\u015f<\/span> olsayd\u0131m, belki de Taksitcard\u2019\u0131 \u00e7\u0131karamazd\u0131m.<\/span><\/p>\n

B\u00fcy\u00fck kurumlarda \u00e7al\u0131<\/span>\u015f<\/span>\u0131ld\u0131<\/span>\u011f<\/span>\u0131 zaman, kurumsal bak\u0131<\/span>\u015f<\/span> a\u00e7\u0131s\u0131 sadece iyi y\u00f6nleriyle de<\/span>\u011f<\/span>il k\u00f6t\u00fc y\u00f6nleriyle de insana egemen oluyor. Kariyer Yolculu<\/span>\u011f<\/span>u\u2019nda s\u0131kca bahsedildi\u011f<\/span>i gibi<\/a>, innovasyon\u2019u bizzat kurumsal k\u00fclt\u00fcr engelliyor<\/a>. \u201cB\u00f6yle iyiyiz. Sekt\u00f6r\u00fcn lideriyiz. Demek ki en do<\/span>\u011f<\/span>rusunu biz yap\u0131yoruz.\u201d d\u00fc<\/span>\u015f<\/span>\u00fcncesi, en alttan en \u00fcste herkesi kavr\u0131yor. Mevcut durumun asl\u0131nda ge\u00e7mi<\/span>\u015f<\/span>in bir yans\u0131mas\u0131 oldu<\/span>\u011f<\/span>u, gelecek i\u00e7in bir<\/span>\u015f<\/span>eyler yap\u0131lmas\u0131 gereki<\/span>\u011f<\/span>i konusunda \u00fcst y\u00f6netimler kolay ikna edilmiyor. (Bu duruma, tahmin modelleri e<\/strong><\/span>\u011f<\/strong><\/span>itimi<\/strong><\/span>\u2019nde \u201cdikiz aynas\u0131na bakarak araba kullanmak\u201d diyoruz.)<\/span><\/p>\n

Sonra b\u00fcy\u00fck kurumlar, k\u00fc\u00e7\u00fck olu<\/span>\u015f<\/span>umlar kar<\/span>\u015f<\/span>\u0131s\u0131nda bile yeniliyor.<\/span><\/p>\n

U\u011fur \u00d6zmen’in Di\u011fer yaz\u0131lar\u0131:<\/span><\/p>\n

De\u011fi\u015fime Uyum E\u011fitimi<\/a><\/span><\/p>\n

\u0130\u015fini \u0130yi Yapmak<\/a>\u00a0\u00a0<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Profesyonellerin Kariyer Yolculu\u011fu Yazan:U\u011fur \u00d6zmen, \u00a0Bilgi \u00dcniversitesi \u00d6\u011fretim \u00dcyesi\u00a0 Serbay ile \u201cDi\u011feri gibi d\u00fc\u015f\u00fcnmek\u201d isimli yaz\u0131n\u0131n yorumlar\u0131nda yaz\u0131\u015f\u0131rken akl\u0131ma geldi. Hen\u00fcz 1990\u2019a gelmemi\u015ftik. Yap\u0131 Kredi sonradan girdi\u011fi kredi kart\u0131 pazar\u0131nda hemen liderli\u011fi ele ge\u00e7irmi\u015fti. San\u0131r\u0131m liderli\u011fi s\u00fcr\u00fcyor.\u00a0 Beymen \u201ckendi ma\u011faza kart\u0131n\u0131\u201d (private label card) \u00e7\u0131karmak istedi. Banka ad\u0131na g\u00f6r\u00fc\u015fmeleri ben s\u00fcrd\u00fcr\u00fcyordum. O s\u0131ralarda g\u00fcnde 3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[43,65,78],"tags":[],"views":3081,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/339"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}