{"id":3430,"date":"2011-10-01T12:19:56","date_gmt":"2011-10-01T09:19:56","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/?p=3430"},"modified":"2011-10-01T12:19:56","modified_gmt":"2011-10-01T09:19:56","slug":"blogunuzun-basarisi-geleneksel-mecralari-ne-derece-etkin-kullandiginiza-bakar","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2011\/10\/01\/blogunuzun-basarisi-geleneksel-mecralari-ne-derece-etkin-kullandiginiza-bakar\/","title":{"rendered":"Blogunuzun Ba\u015far\u0131s\u0131 Geleneksel Mecralar\u0131 Ne Derece Etkin Kulland\u0131\u011f\u0131n\u0131za Bakar."},"content":{"rendered":"

ELLE Dergisi Kas\u0131m say\u0131s\u0131n\u0131n \u201cNe Var Ne Yok\u201d b\u00f6l\u00fcm\u00fc kapak haberinde\u00a0 kariyeryolculugu.com var. \u00a0Dolay\u0131s\u0131yla <\/strong>\u015eebnem Burcuo\u011flu ile r\u00f6portaj\u0131m<\/a>.<\/p>\n

(Elle, Ekim 2011, Fatmanur Erdogan ELLE, <\/span>sayfa 1<\/span><\/a>, <\/span>sayfa 2<\/span><\/a>)<\/span>
\n<\/strong><\/p>\n

<\/strong>\"\"<\/a>
\nBlog d\u00fcnyas\u0131nda ba\u015far\u0131 elde etmek sadece bir blog a\u00e7\u0131p<\/a> akl\u0131na gelenleri yazman\u0131n epey \u00f6tesinde. Ama art\u0131k bu s\u0131rr\u0131 bilmeyen kalmad\u0131.<\/p>\n

Ba\u015far\u0131l\u0131 bloggerlara bakt\u0131\u011f\u0131n\u0131zda, bloglar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131n arkas\u0131nda ak\u0131lc\u0131 uygulanan ileti\u015fim ve pazarlama taktikleri<\/a> g\u00f6r\u00fcrs\u00fcn\u00fcz. Bunun da \u00f6tesinde yeteneklerini konu\u015fturabilen, zamanlar\u0131n\u0131 fayda yaratmak i\u00e7in harcamay\u0131 se\u00e7en bir grup motive, tutkulu, hayatla i\u00e7i\u00e7e, teknolojiyle bar\u0131\u015f\u0131k, d\u00fcnyaya a\u00e7\u0131k bireyleri g\u00f6r\u00fcrs\u00fcn\u00fcz. <\/strong>Hayatta hi\u00e7 bir ba\u015far\u0131 emeksiz gelmez. \u00d6yle oldu\u011funu d\u00fc\u015f\u00fcnenleriniz varsa, tekrar d\u00fc\u015f\u00fcnmenizi \u00f6neririm.<\/p>\n

Sosyal Mecralara y\u00f6n verenleri bir d\u00f6nemler \u201camat\u00f6r\u201d, \u201ckendini gazeteci sanan yeni yetmeler\u201d, \u201c\u00fcn pe\u015finde ko\u015fanlar\u201d olarak tan\u0131mlayanlar, bug\u00fcn t\u00fcm \u00e7al\u0131\u015fmalar\u0131n\u0131 sosyal ve dijital mecralar \u00fczerine kurguluyorlar. Peki, bu stratejileri kurgulamalar\u0131 i\u00e7in kimleri i\u015fe al\u0131yorlar dersiniz? <\/p>\n

Gelece\u011fi ve trendleri \u00e7ok yak\u0131ndan takip edebilen, \u015fekillendirebilen hatta de\u011fi\u015ftirebilen bizler sosyal mecra jenerasyonuyuz. Bizler geleneksel mecralar\u0131n de\u011ferini bilen, o de\u011feri iyi kullanmay\u0131 ba\u015farabilenleriz. Bug\u00fcn Devlet\u015fah<\/a> gibi, Murat Kahraman<\/a> gibi, Serdar Kuzulo\u011flu<\/a> gibi bloggerlar \u00f6nemli kurumlar\u0131n sosyal medya stratejilerine y\u00f6n veriyorlar<\/a>. T\u00fcm bu ki\u015filere bakacak olursan\u0131z, hepsinin muazzam yetenekleri olan ki\u015filer oldu\u011funu hemen farkedersiniz. Bu ba\u011flamda, amat\u00f6rl\u00fck fena bir\u015fey olmasa gerek diye i\u00e7 ge\u00e7irebilirsiniz\u2026<\/p>\n

Tamamen bir sosyal mecra \u00fcnl\u00fcs\u00fc olan Pucca e\u011fer neden ba\u015far\u0131l\u0131 oldu\u011funu bilmedi\u011fini s\u00f6yleyen deme\u00e7ler veriyorsa radyo programlar\u0131nda- radyo program\u0131na \u00e7\u0131kmay\u0131 ak\u0131l etmesi, tweet\u2019lerinden \u00fccret almay\u0131 se\u00e7mesi, kitap yazmay\u0131 tercih etmesi- baz\u0131 \u015feyleri bildi\u011fini g\u00f6sterir<\/a>. Bilin\u00e7li yapm\u0131yorsa da do\u011fu\u015ftan yetenekli oldu\u011funun i\u015faretidir.<\/p>\n

\"\"<\/a><\/p>\n

Blog yazmak, s\u00fcrekli ara\u015ft\u0131rmak, s\u00fcrekli d\u00fc\u015f\u00fcnmek ve s\u00fcrekli \u00fcretmek demektir. Bir alanda uzmanl\u0131k yaratabilmek demektir. Ama bir blog yazman\u0131n en \u00f6nemli sebebi \u201cnetwork\u201d yaratabilmektir. Sosyal mecralar\u0131 kullananlar\u0131n \u201casosyal\u201d oldu\u011funu d\u00fc\u015f\u00fcnenleriniz varsa, sosyal mecralar\u0131 kesinlikle kullanmad\u0131\u011f\u0131n\u0131z\u0131, kullan\u0131yorsan\u0131z aktif olmayan bir kullan\u0131c\u0131 oldu\u011funuzu varsayabiliriz. Zira, sosyal mecralar arac\u0131l\u0131\u011f\u0131yla tan\u0131\u015ft\u0131\u011f\u0131n\u0131z, i\u015f\u00a0yapt\u0131\u011f\u0131n\u0131z, iyi dost oldu\u011funuz ki\u015filerin say\u0131s\u0131n\u0131 \u00f6\u011frenmek istiyorsan\u0131z, \u00f6rne\u011fin \u00d6mer Ekinci\u2019ye<\/a>, U\u011fur \u00d6zmen\u2019e<\/a>, Reyhan \u00c7epik\u2019e <\/a>sorabilirsiniz<\/p>\n

Ba\u015far\u0131l\u0131 bloggerlar, geleneksel mecralar\u0131 kullanmay\u0131 ihmal etmiyorlar. E\u011fer sizde ba\u015far\u0131l\u0131 bir blogger olmak istiyorsan\u0131z, blogunuzun i\u00e7erik ve tasar\u0131m\u0131n\u0131n d\u0131\u015f\u0131nda da etkin \u00e7al\u0131\u015fmalar yapmaya, geleneksel medyay\u0131 g\u00f6zard\u0131 etmemeye \u00f6zen g\u00f6sterin. Gazeteleri, dergileri, seminerleri, at\u00f6lye \u00e7al\u0131\u015fmalar\u0131n\u0131 da blogunuzun ayr\u0131lmaz bir par\u00e7as\u0131 olarak kullanmaya bak\u0131n.<\/p>\n

Fatmanur Erdo\u011fan’\u0131n K\u00f6\u015fe Yaz\u0131lar\u0131ndan:<\/strong><\/p>\n

Creating Flexible Organizations, Fatmanur Erdo\u011fan, H\u00fcrriyet Daily News and Economic Review<\/span><\/a><\/p>\n

The Web Is Transforming Learning, Fatmanur Erdo\u011fan, H\u00fcrriyet Daily News and Economic Review<\/span><\/a><\/p>\n

Cut Your Teeth On Twitter, Fatmanur Erdo\u011fan, H\u00fcrriyet Daily News and Economic Review<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ELLE Dergisi Kas\u0131m say\u0131s\u0131n\u0131n \u201cNe Var Ne Yok\u201d b\u00f6l\u00fcm\u00fc kapak haberinde\u00a0 kariyeryolculugu.com var. \u00a0Dolay\u0131s\u0131yla \u015eebnem Burcuo\u011flu ile r\u00f6portaj\u0131m. (Elle, Ekim 2011, Fatmanur Erdogan ELLE, sayfa 1, sayfa 2) Blog d\u00fcnyas\u0131nda ba\u015far\u0131 elde etmek sadece bir blog a\u00e7\u0131p akl\u0131na gelenleri yazman\u0131n epey \u00f6tesinde. Ama art\u0131k bu s\u0131rr\u0131 bilmeyen kalmad\u0131. Ba\u015far\u0131l\u0131 bloggerlara bakt\u0131\u011f\u0131n\u0131zda, bloglar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131n arkas\u0131nda ak\u0131lc\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[70],"tags":[],"views":7754,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/3430"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=3430"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/3430\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=3430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=3430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=3430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}