{"id":3490,"date":"2011-10-24T03:35:58","date_gmt":"2011-10-24T00:35:58","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/?p=3490"},"modified":"2011-10-24T03:35:58","modified_gmt":"2011-10-24T00:35:58","slug":"gelecegi-sekillendirmek-icin-makro-trendleri-farketmek-gerekir","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2011\/10\/24\/gelecegi-sekillendirmek-icin-makro-trendleri-farketmek-gerekir\/","title":{"rendered":"Gelece\u011fi \u015eekillendirmek \u0130\u00e7in Makro Trendleri Farketmek Gerekir"},"content":{"rendered":"<p>Trendleri takip etmek deyince bu y\u0131l\u0131n moda k\u0131yafetleri ne olacak tarz\u0131 bir d\u00fc\u015f\u00fcnce sarar \u00e7o\u011fu kimseyi. Ya da teknoloji d\u00fcnyas\u0131ndan bahsedecek olursak <a title=\"cloud comput\u0131ng\" href=\"http:\/\/www.infoworld.com\/d\/cloud-computing\/what-cloud-computing-really-means-031\">cloud computing&#8217;e <\/a>\u0131s\u0131nma d\u00f6neminin ba\u015flayaca\u011f\u0131n\u0131 s\u00f6ylemek trendleri takip olarak alg\u0131lanabilir. \u0130\u015f d\u00fcnyas\u0131ndan bahsedecek olursak, bir zamanlar\u0131n PR kokan sosyal sorumluluk projelerinden her \u00fcr\u00fcn\u00fcn ve \u015firketin<a title=\"thomas friedman\" href=\"http:\/\/video.nytimes.com\/video\/2007\/04\/10\/magazine\/1194817107532\/the-power-of-green.html\"> &#8220;ye\u015fil&#8221; olma \u00e7abas\u0131na\u00a0<\/a>ge\u00e7i\u015finden\u00a0bahsedebiliriz.<\/p>\n<p>Hayat\u0131m\u0131z inan\u0131lmaz bir \u015fekilde de\u011fi\u015fiyor. Son 10 y\u0131lda eskisinden daha da h\u0131zl\u0131 bir \u015fekilde de\u011fi\u015fiyor. Farkediyor musunuz?<!--more--><\/p>\n<p>Peki bu de\u011fi\u015fimlerin neler oldu\u011funu nas\u0131l anlayabiliriz?<\/p>\n<p>E\u011fer bir konuda \u00e7ok okuyorsan\u0131z, i\u015fin i\u00e7indeyseniz o alandaki trendleri hissetmeniz ve farketmeniz m\u00fcmk\u00fcn. Ancak trendleri yakalamak i\u00e7in sadece bir alanda ne olup bitti\u011fine bakmak yetmiyor. Ayn\u0131 zamanda di\u011fer alanlarda ki geli\u015fmeleri de takip edebilmeniz \u00f6nem kazan\u0131yor.<\/p>\n<p><a href=\"http:\/\/www.clintburdett.com\/process\/05_research\/research_05_1_macro.htm\">Macro trendler<\/a> ya da <a href=\"https:\/\/twitter.com\/#!\/CocaColaCo\">The Coca-Cola Company\u2019nin<\/a> Global Marketing Insights Direkt\u00f6r\u00fc Tom LaForge\u2019un Macroforces olarak adland\u0131rd\u0131\u011f\u0131 konsepte bir bakal\u0131m. (<a href=\"http:\/\/www.sustainablelifemedia.com\/digital_learning\/event-video\/culture-shifts-and-brands-tom-laforge-coca-cola\">K\u00fclt\u00fcr de\u011fi\u015fimleriyle ilgili bu videoyu mutlaka seyretmelisiniz)<\/a><\/p>\n<p>Macro Trendleri uzun d\u00f6nemli de\u011fi\u015fimler olarak d\u00fc\u015f\u00fcnebiliriz. \u00c7evresel, sosyal, ekonomik, politik ve teknoloji alan\u0131nda ki <a href=\"http:\/\/www.fastcompany.com\/1756844\/the-power-of-one-food-for-thought-2011\">geli\u015fmeleri<\/a> ele alan ve bunlar aras\u0131nda bir <a href=\"http:\/\/solutionfocusedchange.blogspot.com\/2011\/10\/unidirectional-macro-trends-overarching.html?spref=tw\">ba\u011f<\/a> kurmam\u0131z\u0131 sa\u011flayan bir bilim. \u00d6rne\u011fin <a href=\"http:\/\/kino-eye.com\/2011\/10\/15\/researching-macro-trends\/\">medya alan\u0131nda ki macro trend analizleri<\/a> ile ilgili buradan bilgi alabilirsiniz.<\/p>\n<p>Macro trendleri anlamak bug\u00fcnden neler yapmam\u0131z gerekti\u011fini daha iyi bilmemiz i\u00e7in gerekli. \u00d6rne\u011fin Bain and Company\u2019nin makro trend analizinde <a href=\"http:\/\/www.smallbizlabs.com\/2011\/10\/bains-trillion-dollar-growth-trends-.html\">8 konu<\/a> \u00f6ne \u00e7\u0131k\u0131yor. Bunlardan benim ilgimi \u00e7eken \u00f6n\u00fcm\u00fczde ki d\u00f6nemde bir milyar ki\u015finin -\u00f6zellikle \u00c7in ve Hindistan ba\u015fta olmak \u00fczere- ekonominin geli\u015fimini sa\u011flayacak yeni m\u00fc\u015fteriler olacak olmas\u0131. \u00a0Kas\u0131m 2011 itibariyle d\u00fcnya nufusu 7 milyara ula\u015f\u0131yor. D\u00fcnya kaynaklar\u0131n\u0131n yetersiz kalmas\u0131n\u0131n en b\u00fcy\u00fck sebeplerinden biri pop\u00fclasyon art\u0131\u015f\u0131. Her eve 3 \u00e7ocuk prensibini uygulamay\u0131 d\u00fc\u015f\u00fcnenler bir daha d\u00fc\u015f\u00fcnmesinde fayda olabilir.<\/p>\n<p>Bir yandan populasyon art\u0131yor \u00a0bir yandan da daha fazla birbirimizle ba\u011flant\u0131 halindeyiz. Teknoloji -sevin ya da sevmeyin- hepimizi birbirimize daha da yak\u0131nla\u015ft\u0131rd\u0131. Bug\u00fcn konu\u015facak birini bulamad\u0131\u011f\u0131n\u0131zda ya da yanl\u0131z hissetti\u011finizde internet yan\u0131n\u0131zda. Ve e\u011fer siz kendinizi hi\u00e7 yanl\u0131z hissetmedi\u011finizi sananlardansan\u0131z, kendinize d\u00fcr\u00fcst olmad\u0131\u011f\u0131n\u0131z\u0131 biliyorsunuz. Inovasyonu k\u00f6r\u00fcklerken internetin bize kazand\u0131rd\u0131\u011f\u0131 bilgi kayna\u011f\u0131n\u0131n e\u015fsiz oldu\u011funu biliyorsunuz. T\u00fcrkiye\u2019de ki depreme ya da Afrika\u2019da ki a\u00e7l\u0131\u011fa yard\u0131m toplamak i\u00e7in internetin sa\u011flad\u0131\u011f\u0131 h\u0131zla nas\u0131l daha b\u00fct\u00fcnsel hareket edebildi\u011fimizi g\u00f6r\u00fcyorsunuz.<\/p>\n<p>Webby Awards kurucusu <a href=\"http:\/\/www.tiffanyshlain.com\/tiffanyshlain\/Home.html\">Tiffany Shlain<\/a>, <a href=\"http:\/\/connectedthefilm.com\/the-film\/synopsis\/\">Connected<\/a> isimli filminde teknolojinin hayat\u0131m\u0131z\u0131 nas\u0131l de\u011fi\u015ftirdi\u011fini ve insan-teknoloji ikilisinin nas\u0131l ayr\u0131lmaz bir b\u00fct\u00fcn oldu\u011funu irdeliyor. \u00a0<\/p>\n<p>D\u00fcnya nuf\u00fcs art\u0131\u015f\u0131n\u0131n, k\u0131s\u0131tl\u0131 kaynaklar\u0131n, teknolojinin, artan \u00e7al\u0131\u015fma saatlerinin ve di\u011fer fakt\u00f6rlerin birle\u015fimiyle birlikte <a href=\"http:\/\/culturechange.org\/cms\/index.php\">k\u00fclt\u00fcr de\u011fi\u015fimini<\/a> de beraberinde getirdi. Ve belki de bu de\u011fi\u015fim Shlain\u2019in dedi\u011fi gibi <strong>ba\u011f\u0131ms\u0131zl\u0131k aray\u0131\u015f\u0131yla de\u011fil, birbirimize olan ba\u011f\u0131n g\u00fcc\u00fcn\u00fc geli\u015ftirmeye \u00e7al\u0131\u015fmakla daha fazla de\u011fer kazanacak.<\/strong><\/p>\n<p><!--copy and paste--><embed type=\"application\/x-shockwave-flash\" width=\"526\" height=\"374\" src=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" pluginspace=\"http:\/\/www.macromedia.com\/go\/getflashplayer\" wmode=\"transparent\" bgcolor=\"#ffffff\" allowfullscreen=\"true\" allowscriptaccess=\"always\" flashvars=\"vu=http:\/\/video.ted.com\/talk\/stream\/2011G\/Blank\/ThandieNewton_2011G-320k.mp4&amp;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/ThandieNewton-2011G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=1193&amp;lang=eng&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=thandie_newton_embracing_otherness_embracing_myself;year=2011;theme=the_creative_spark;theme=new_on_ted_com;theme=a_taste_of_tedglobal_2011;theme=master_storytellers;event=TEDGlobal+2011;tag=Arts;tag=Culture;tag=Entertainment;tag=art;tag=psychology;&amp;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\"><\/embed><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trendleri takip etmek deyince bu y\u0131l\u0131n moda k\u0131yafetleri ne olacak tarz\u0131 bir d\u00fc\u015f\u00fcnce sarar \u00e7o\u011fu kimseyi. Ya da teknoloji d\u00fcnyas\u0131ndan bahsedecek olursak cloud computing&#8217;e \u0131s\u0131nma d\u00f6neminin ba\u015flayaca\u011f\u0131n\u0131 s\u00f6ylemek trendleri takip olarak alg\u0131lanabilir. \u0130\u015f d\u00fcnyas\u0131ndan bahsedecek olursak, bir zamanlar\u0131n PR kokan sosyal sorumluluk projelerinden her \u00fcr\u00fcn\u00fcn ve \u015firketin &#8220;ye\u015fil&#8221; olma \u00e7abas\u0131na\u00a0ge\u00e7i\u015finden\u00a0bahsedebiliriz. Hayat\u0131m\u0131z inan\u0131lmaz bir \u015fekilde de\u011fi\u015fiyor. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[43],"tags":[],"views":9956,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/3490"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=3490"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/3490\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=3490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=3490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=3490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}