{"id":353,"date":"2008-10-13T00:05:48","date_gmt":"2008-10-12T21:05:48","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/2008\/10\/13\/etkin-kisisel-ve-kurumsal-yonetim-basarinin-temelidir\/"},"modified":"2008-10-13T00:05:48","modified_gmt":"2008-10-12T21:05:48","slug":"etkin-kisisel-ve-kurumsal-yonetim-basarinin-temelidir","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2008\/10\/13\/etkin-kisisel-ve-kurumsal-yonetim-basarinin-temelidir\/","title":{"rendered":"Etkin Ki\u015fisel ve Kurumsal Y\u00f6netim, Ba\u015far\u0131n\u0131n Temelidir"},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\"><span><span><span style=\"font-size: 11pt; font-family: Tahoma\">Biz pazarlama ve ileti<\/span><\/span><\/span><span><span><span style=\"font-size: 11pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 11pt; font-family: Tahoma\">im alan\u0131nda g\u00f6rev yapan profesyoneller \u201calg\u0131 y\u00f6netimi\u201d s\u00f6ylemini \u00e7ok severiz. \u201cAlg\u0131y\u0131 iyi y\u00f6netmek i\u00e7in <\/span><\/span><\/span><span><span><span style=\"font-size: 11pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 11pt; font-family: Tahoma\">\u00f6yle yap\u0131lmal\u0131\u201d yada \u201cb\u00f6yle yaparsan yanl\u0131<\/span><\/span><\/span><span><span><span style=\"font-size: 11pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 11pt; font-family: Tahoma\"> alg\u0131lan\u0131rs\u0131n\u201d tarz\u0131 d\u00fc<\/span><\/span><\/span><span><span><span style=\"font-size: 11pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 11pt; font-family: Tahoma\">\u00fcncenin \u00e7ok \u00f6nemli oldu<\/span><\/span><\/span><span><span><span style=\"font-size: 11pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 11pt; font-family: Tahoma\">una inan\u0131r\u0131z.\u00a0<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"><span class=\"Apple-style-span\" style=\"font-weight: bold\">Alg\u0131 y\u00f6netimine inanmayan bir profesyonel olarak, <\/span>ileti<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">im uzmanlar\u0131n\u0131n ve y\u00f6netimlerin alg\u0131 y\u00f6netimiyle ilgili konu<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">malar\u0131ndan bazen bunald\u0131<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131m\u0131 d\u00fc<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcn\u00fcyorum. <\/span><\/span><\/span><a href=\"http:\/\/www.aksam.com.tr\/yazar.asp?a=132333,10,152\"><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">Ak<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">am gazetesinde Ali Saydam\u2019\u0131n Dr. Ku<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">han sa<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">l\u0131k merkeziyle ilgili yazd\u0131<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131 yaz\u0131<\/span><\/span><\/span><span><span><\/span><\/span><\/a><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"> da bu duygumu geri getirdi.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">Dr. Ku<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">han, sahip oldu<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">u yerin diyet merkezi de<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">il dinlenme tesisi oldu<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">unu mahkemeye s\u00f6ylemi<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">. Saydam\u2019da \u201cOraya \u2018zay\u0131flama klini<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">i\u2019 olarak giden onca kelli felli m\u00fc<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">teri kendisini nas\u0131l hissedecek acaba? \u00c7evrelerine nas\u0131l bir alg\u0131 yayacaklar?.\u201d diye soruyor.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">Dr. Ku<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">han\u2019\u0131n problemi \u201calg\u0131lar\u0131n ne y\u00f6nde olaca<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131n\u0131\u201d kontrol etmek de<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">il. Dr. Ku<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">han <\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">irketini do<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">ru y\u00f6netseydi, kimin ne d\u00fc<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcnd\u00fc<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcyle, kimin neyi nas\u0131l alg\u0131layaca<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131yla kafa patlatmak zorunda kalmazd\u0131. Zaten b\u00f6yle bir endi<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">esinin de oldu<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">unu sanm\u0131yorum. Dr. Ku<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">han do<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">ru ve d\u00fcr\u00fcst y\u00f6netilmeyen bir i<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">letmenin do<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">al sonu\u00e7lar\u0131n\u0131 ya<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131yor. E<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">er <\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">irketini iyi y\u00f6netseydi, bu sorunlar ortaya \u00e7\u0131kmazd\u0131. Sorun \u00e7\u0131kt\u0131<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131nda do<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">ru \u00e7aba g\u00f6sterseydi, i\u00e7inden \u00e7\u0131kmas\u0131 daha kolay olurdu. Sorun \u00e7\u0131kt\u0131<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131nda \u201cacaba beni nas\u0131l alg\u0131larlar\u201d diye d\u00fc<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcnerek hareket edilmez. Bireyler ve <\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">irketler alg\u0131y\u0131 y\u00f6netmeye \u00e7al\u0131<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">maktan vazge\u00e7ip, kendilerini do<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">ru y\u00f6netmeye \u00e7abalamal\u0131lar. Alg\u0131y\u0131 y\u00f6netmek, inan\u0131lmaz insan \u00fcst\u00fc bir \u00e7aba ve enerji gerektirir. Bunun da \u00f6tesinde her insan\u0131n alg\u0131s\u0131 farkl\u0131d\u0131r; ayn\u0131 <\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">eyleri duysalar ve g\u00f6rseler bile herkesin alg\u0131s\u0131 farkl\u0131d\u0131r. Sonucu da kazan\u00e7 de<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">il kay\u0131pt\u0131r.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u0130\u015f<\/strong><\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong> d\u00fcnyas\u0131n\u0131n \u201calg\u0131lar\u0131 de<\/strong><\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u011f<\/strong><\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>il kendini y\u00f6netmeyi\u201d \u00f6<\/strong><\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u011f<\/strong><\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>renmesi gerekiyor.<\/strong><\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"> Alg\u0131lar\u0131 d\u00fczeltmek i\u00e7in hareket etmek yerine, nas\u0131l bir insan yada i<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"> yeri sahibi olmak istiyorsan\u0131z o do<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">rultuda hareket etmeyi tercih edin.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">Alg\u0131y\u0131 y\u00f6netmeye \u00e7al\u0131<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\">anlar, fikirleri ve insanlar\u0131 manupule ederler. <span style=\"color: #333399\">Web 2.0\u2019nun PR \u00fczerine bir devrimi varsa, bu da <\/span><\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; color: #333399\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma; color: #333399\">irketlerin ve y\u00f6netimlerin manup\u00fclasyon taktiklerinin payda<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; color: #333399\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma; color: #333399\">lar taraf\u0131ndan gittik\u00e7e artan oranda reddedilmesidir. Bunun do<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; color: #333399\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma; color: #333399\">al sonucu olarak da ki<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; color: #333399\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma; color: #333399\">inin kendini ve <\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; color: #333399\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma; color: #333399\">irketini do<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; color: #333399\">\u011f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma; color: #333399\">ru ve etkin y\u00f6netmesi \u00f6ncelikli olarak kar<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; color: #333399\">\u015f<\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma; color: #333399\">\u0131m\u0131za \u00e7\u0131kmakta.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>Ilgili Di<\/strong><\/span><\/span><\/span><span><span><span style=\"font-size: 10pt\"><strong>\u011f<\/strong><\/span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>er Makaleler:<o:p><\/o:p><\/strong><\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span><\/span><\/span><span><span><span style=\"font-size: 10pt; font-family: Tahoma\"><a href=\"http:\/\/kariyeryolculugu.com\/blog\/2008\/08\/18\/algilar-yonetilmez-nokta\/\">Alg\u0131lar Y\u00f6netilmez. Nokta.<\/a><span style=\"font-family: Georgia; font-size: 16px\" class=\"Apple-style-span\"><\/span><\/span><\/span><\/span><\/p>\n<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 10pt; font-family: Tahoma; color: #333399\"><a href=\"http:\/\/kariyeryolculugu.com\/blog\/2008\/05\/04\/imajinizi-degil-kendinizi-yonetmeyi-deneyin\/\">Imaj\u0131n\u0131z\u0131 De<span style=\"font-family: 'Times New Roman'\">\u011f<\/span>il Kendinizi Y\u00f6netmeyi Deneyin.<\/a><span style=\"color: #000000; font-family: Georgia; font-size: 16px\" class=\"Apple-style-span\">\u00a0<\/span><\/span><\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biz pazarlama ve ileti\u015fim alan\u0131nda g\u00f6rev yapan profesyoneller \u201calg\u0131 y\u00f6netimi\u201d s\u00f6ylemini \u00e7ok severiz. \u201cAlg\u0131y\u0131 iyi y\u00f6netmek i\u00e7in \u015f\u00f6yle yap\u0131lmal\u0131\u201d yada \u201cb\u00f6yle yaparsan yanl\u0131\u015f alg\u0131lan\u0131rs\u0131n\u201d tarz\u0131 d\u00fc\u015f\u00fcncenin \u00e7ok \u00f6nemli oldu\u011funa inan\u0131r\u0131z.\u00a0 Alg\u0131 y\u00f6netimine inanmayan bir profesyonel olarak, ileti\u015fim uzmanlar\u0131n\u0131n ve y\u00f6netimlerin alg\u0131 y\u00f6netimiyle ilgili konu\u015fmalar\u0131ndan bazen bunald\u0131\u011f\u0131m\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Ak\u015fam gazetesinde Ali Saydam\u2019\u0131n Dr. Ku\u015fhan sa\u011fl\u0131k merkeziyle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[69,80],"tags":[],"views":3289,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/353"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}