{"id":379,"date":"2009-03-08T22:51:05","date_gmt":"2009-03-08T19:51:05","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/2009\/03\/08\/nasil-zengin-olunuyor\/"},"modified":"2009-03-08T22:51:05","modified_gmt":"2009-03-08T19:51:05","slug":"nasil-zengin-olunuyor","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2009\/03\/08\/nasil-zengin-olunuyor\/","title":{"rendered":"Nas\u0131l Zengin Olunuyor?"},"content":{"rendered":"

<\/p>\n

T\u00fcrkiye\u2019de zengin i<\/span>\u015f<\/span> adamlar\u0131n\u0131n i<\/span>\u015f<\/span> yapma <\/span>\u015f<\/span>ekillerine bakt\u0131<\/span>\u011f<\/span>\u0131m\u0131zda birka\u00e7 y\u00f6netim tarz\u0131 benzerlik g\u00f6steriyor. Bir \u00f6rnekle bunu anlatmak isterim:<\/span><\/p>\n

Yeni yeni sosyal pop\u00fclerlik de kazanmaya ba<\/span>\u015f<\/span>layan Ali A<\/span>\u011f<\/span>ao<\/span>\u011f<\/span>lu, Sabah Gazetesinden Bur\u00e7ak G\u00fcven\u2019e g\u00f6re<\/a>, medyayla daha \u00e7ok bilgi payla<\/span>\u015f<\/span>t\u0131<\/span>\u011f<\/span>\u0131 i\u00e7in servetine servet katm\u0131<\/span>\u015f<\/span> 2008 y\u0131l\u0131nda. Bu belki bir etkendir. San\u0131r\u0131m, i<\/span>\u015f<\/span> anlay\u0131<\/span>\u015f<\/span>\u0131 di<\/span>\u011f<\/span>er \u00f6nemli bir etken. \u00d6rne<\/span>\u011f<\/span>in, spor kl\u00fcplerine \u00fcye olmak isteyenlerin anla<\/span>\u015f<\/span>malar\u0131na <\/span>\u015f<\/span>\u00f6yle bir madde koyuyor A<\/span>\u011f<\/span>ao<\/span>\u011f<\/span>lu. (Bir <\/span>\u015f<\/span>irket bir uygulama yapt\u0131m\u0131, i<\/span>\u015f<\/span>ine gelen her <\/span>\u015f<\/span>irket hemen kopyal\u0131yor. O y\u00fczden bu uygulama A<\/span>\u011f<\/span>ao<\/span>\u011f<\/span>lu\u2019na has de<\/span>\u011f<\/span>il.)<\/span><\/p>\n

\u201cGrup aktivite programlar\u0131m\u0131za yeterli say\u0131da ki<\/span>\u015f<\/span>i kat\u0131lmazsa programlar\u0131 iptal etme hakk\u0131na sahibiz.\u201d<\/span><\/p>\n

Kl\u00fcb\u00fcn size yollad\u0131<\/span>\u011f<\/span>\u0131 promosyon bro<\/span>\u015f<\/span>\u00fcr\u00fcnde bir ton aktivite program\u0131 g\u00f6z\u00fck\u00fcyor. Bu aktivitelerin hepsinin yap\u0131l\u0131p yap\u0131lmad\u0131<\/span>\u011f<\/span>\u0131n\u0131 sordu<\/span>\u011f<\/span>unuzdaysa, birka\u00e7\u0131n\u0131n art\u0131k sunulmad\u0131<\/span>\u011f<\/span>\u0131n\u0131 ifade ediyorlar. Demek ki pazarlad\u0131<\/span>\u011f<\/span>\u0131 bilgi ile ger\u00e7ek aras\u0131nda fark var. Ama t\u00fcketiciyi yan\u0131ltmak \u00e7ok da \u00f6nemli olmasa gerek. Soru sormazsan\u0131z, do<\/span>\u011f<\/span>ru olmayan bilgilerle karar verebilirsiniz.<\/span><\/p>\n

T\u00fcketiciye verilen bilgi, bro<\/span>\u015f<\/span>\u00fcrde yay\u0131nlanan aktivitelerin sunuldu<\/span>\u011f<\/span>u ve y\u0131l i\u00e7erisinde hep sunulaca<\/span>\u011f<\/span>\u0131 y\u00f6n\u00fcnde. Yani t\u00fcketici alg\u0131s\u0131 bu <\/span>\u015f<\/span>ekilde yarat\u0131l\u0131yor. \u00dccret kar<\/span>\u015f<\/span>\u0131l\u0131<\/span>\u011f<\/span>\u0131 ald\u0131<\/span>\u011f<\/span>\u0131n\u0131z hizmetler aras\u0131nda de<\/span>\u011f<\/span>er uyumunun olup olmad\u0131<\/span>\u011f<\/span>\u0131na bakarak \u00fcyelik karar\u0131 veriyorsunuz. Oysa anla<\/span>\u015f<\/span>ma maddesini okudu<\/span>\u011f<\/span>unuzda, kl\u00fcb\u00fcn size bu aktiviteleri garanti etmedi<\/span>\u011f<\/span>ini, bu aktivitelerin kendi kafalar\u0131na g\u00f6re sunulup, isterlerse, herhangi bir sebep verilerek sunulmayaca<\/span>\u011f<\/span>\u0131n\u0131 g\u00f6r\u00fcyorsunuz. Ne var ki, bu programlar sunulmad\u0131<\/span>\u011f<\/span>\u0131nda size kar<\/span>\u015f<\/span>\u0131 hi\u00e7 bir sorumluluk hissetmiyorlar. Yani, <\/span>\u015f<\/span>irket kendi maliyet hesaplamas\u0131n\u0131 \u00f6nemsiyor ve kendi servetini koruyucu hareket ediyor.\u00a0 <\/span>T\u00fcketicinin de kendi maliyet hesaplamas\u0131n\u0131 \u00f6nemsiyor oldu<\/span>\u011f<\/span>unu d\u00fc<\/span>\u015f<\/span>\u00fcn\u00fcrsek, ki hepimiz servetimizi korumak isteriz, s\u00f6zle<\/span>\u015f<\/span>melerde d\u00fcr\u00fcst olmayan bir anla<\/span>\u015f<\/span>ma <\/span>\u015f<\/span>art\u0131n\u0131n bulundurulmas\u0131, t\u00fcketiciyi rahats\u0131z ediyor ama i<\/span>\u015f<\/span>letme sahibi rahats\u0131z olmuyor. \u201c<\/span>\u0130\u015f<\/span>ine gelirse\u201d tavr\u0131 s\u00f6z konusu oluyor. Nas\u0131l olsa, her yerde benzer anlay\u0131<\/span>\u015f<\/span> g\u00f6r\u00fclebiliyor. T\u00fcketicinin fazla bir se\u00e7ene<\/span>\u011f<\/span>i zaten yok!<\/span><\/p>\n

\u015e<\/span>irketlerin \u00e7o<\/span>\u011f<\/span>u t\u00fcketiciyi ma<\/span>\u011f<\/span>dur durumda b\u0131rakan y\u00f6ntemlerle i<\/span>\u015f<\/span> yapmay\u0131 onurlar\u0131na yedirebiliyor. T\u00fcketici de ses \u00e7\u0131kartmad\u0131<\/span>\u011f<\/span>\u0131ndan, uygulamalarda de<\/span>\u011f<\/span>i<\/span>\u015f<\/span>iklik de gerekmiyor elbette.<\/span><\/p>\n

Avrupa Birli<\/span>\u011f<\/span>i \u00fclkelerinde, yasalar gere<\/span>\u011f<\/span>i, e<\/span>\u011f<\/span>er bir aktivite duyurusu yapt\u0131ysan\u0131z, o aktiviteyi 1 ki<\/span>\u015f<\/span>i de olsa ger\u00e7ekle<\/span>\u015f<\/span>tirmek zorundas\u0131n\u0131z. Bu da <\/span>\u015f<\/span>irketleri daha efektif \u00e7al\u0131<\/span>\u015f<\/span>maya zorlayan ve t\u00fcketiciyi koruyan bir tutum.<\/span><\/p>\n

\u015e<\/span>imdi d\u00fc<\/span>\u015f<\/span>\u00fcn\u00fcn bir: ka\u00e7 defa bir programa yaz\u0131ld\u0131n\u0131z, g\u00fcn saat belirsiz, sonra size haber verece<\/span>\u011f<\/span>iz naralar\u0131yla bekletildiniz? Ka\u00e7 defa kusura bakmay\u0131n yeterli say\u0131da kay\u0131t olmad\u0131<\/span>\u011f<\/span>\u0131ndan kursu bu ay a\u00e7amayaca<\/span>\u011f<\/span>\u0131z bir sonraki ay a\u00e7aca<\/span>\u011f<\/span>\u0131z, tabi yeterli kay\u0131t olursa s\u00f6zlerine defalarca maruz kald\u0131n\u0131z?<\/span><\/p>\n

T\u00fcketicinin zaman\u0131n\u0131 ve maliyet hesab\u0131n\u0131 \u00f6nemsiz g\u00f6ren i<\/span>\u015f<\/span>letme anlay\u0131<\/span>\u015f<\/span>lar\u0131yla i<\/span>\u015f<\/span> yapanlar\u0131n say\u0131s\u0131 \u00f6yle fazla ki, e<\/span>\u011f<\/span>er siz birer i<\/span>\u015f<\/span> yeri sahibi olarak, \u00f6zellikle bu d\u00f6nemde rakiplerinizden daha ba<\/span>\u015f<\/span>ar\u0131l\u0131 olmak istiyorsan\u0131z, uygulamalar\u0131n\u0131zda t\u00fcketicinin hayat\u0131n\u0131 kolayla<\/span>\u015f<\/span>t\u0131rmak bir numaral\u0131 hedefiniz olsun. G\u00fcn\u00fcm\u00fcz <\/span>\u015f<\/span>artlar\u0131nda, insanlar\u0131n en de<\/span>\u011f<\/span>erli hazinesi zaman\u0131. Onlar\u0131n zaman\u0131n\u0131 harcamadan, yan\u0131lt\u0131c\u0131 y\u00f6ntemlere taviz vermeden hizmetlerinizi sunmak g\u00fcven yarat\u0131r, sizi tercih edilen yapar. Kendiniz nas\u0131l g\u00fcven veren insanlarla dost olmay\u0131 tercih ediyorsan\u0131z, m\u00fc<\/span>\u015f<\/span>terileriniz de ayn\u0131 d\u00fc<\/span>\u015f<\/span>\u00fcncededir.<\/span><\/p>\n

\u0130\u015f<\/span>\u00a0 <\/span>d\u00fcnyas\u0131 \u201cfark yarat\u0131n\u201d diye bas bas ba<\/span>\u011f<\/span>\u0131r\u0131yor, ama \u00e7o<\/span>\u011f<\/span>u kendi sesini duymuyorsa, siz bu f\u0131rsat\u0131 yakalay\u0131n. Bu d\u00f6nemde rakipleriniz fiyat indirimi yaparken, siz m\u00fc<\/span>\u015f<\/span>terilerin aray\u0131p da bulamad\u0131<\/span>\u011f<\/span>\u0131 g\u00fcven sa<\/span>\u011f<\/span>lay\u0131c\u0131, istikrarl\u0131 hizmetlerle fark yarat\u0131n. Uzun vadede siz karl\u0131 \u00e7\u0131kacaks\u0131n\u0131z.<\/o:p><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019de zengin i\u015f adamlar\u0131n\u0131n i\u015f yapma \u015fekillerine bakt\u0131\u011f\u0131m\u0131zda birka\u00e7 y\u00f6netim tarz\u0131 benzerlik g\u00f6steriyor. Bir \u00f6rnekle bunu anlatmak isterim: Yeni yeni sosyal pop\u00fclerlik de kazanmaya ba\u015flayan Ali A\u011fao\u011flu, Sabah Gazetesinden Bur\u00e7ak G\u00fcven\u2019e g\u00f6re, medyayla daha \u00e7ok bilgi payla\u015ft\u0131\u011f\u0131 i\u00e7in servetine servet katm\u0131\u015f 2008 y\u0131l\u0131nda. Bu belki bir etkendir. San\u0131r\u0131m, i\u015f anlay\u0131\u015f\u0131 di\u011fer \u00f6nemli bir etken. \u00d6rne\u011fin, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[80],"tags":[],"views":2967,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/379"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=379"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/379\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}