{"id":404,"date":"2009-07-13T00:05:04","date_gmt":"2009-07-12T21:05:04","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/2009\/07\/13\/genc-bir-turkun-girisimcilik-oykusu\/"},"modified":"2009-07-13T00:05:04","modified_gmt":"2009-07-12T21:05:04","slug":"genc-bir-turkun-girisimcilik-oykusu","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2009\/07\/13\/genc-bir-turkun-girisimcilik-oykusu\/","title":{"rendered":"Gen\u00e7 Bir T\u00fcrk\u00fcn Giri\u015fimcilik \u00d6yk\u00fcs\u00fc"},"content":{"rendered":"

Bihter Sabano<\/a><\/span>\u011f<\/a><\/span>lu<\/a><\/span>, \u00a0\u00a0<\/span>http:\/\/www.lajoviale.com<\/a><\/span><\/o:p><\/span><\/p>\n

Paris\u2019e 2004 y\u0131l\u0131n\u0131n Ekim ay\u0131nda Sorbonne\u2019da edebiyat master\u2019\u0131 yapmak \u00fczere geldim<\/strong>. <\/span>\u0130<\/span>lk sene akl\u0131mda ticarete hele hele kozmeti<\/span>\u011f<\/span>e dair hi\u00e7bir d\u00fc<\/span>\u015f<\/span>\u00fcnce yoktu. Daha \u00e7ok hayat\u0131m ev-okul aras\u0131nda ge\u00e7iyordu. Zamanla tabi ki yeni insanlarla tan\u0131<\/span>\u015f<\/span>t\u0131m, \u00e7evrem geli<\/span>\u015f<\/span>meye ba<\/span>\u015f<\/span>lad\u0131. O y\u0131llarda tan\u0131<\/span>\u015f<\/span>t\u0131<\/span>\u011f<\/span>\u0131m ve kozmetik sekt\u00f6r\u00fcnde deneyimi olan arkada<\/span>\u015f<\/span>lar\u0131m\u0131n ileride ortaklar\u0131m olaca<\/span>\u011f<\/span>\u0131n\u0131 hayal bile edemezdim tabi ki. <\/o:p><\/span><\/p>\n

2007\u2019de Frans\u0131z arkada<\/strong><\/span>\u015f<\/strong><\/span>lar\u0131mla \u00e7\u0131kt\u0131<\/strong><\/span>\u011f<\/strong><\/span>\u0131m bir Uzakdo<\/strong><\/span>\u011f<\/strong><\/span>u seyahati s\u0131ras\u0131nda \u00fcst d\u00fczey bir g\u00fczellik salonunda de<\/strong><\/span>\u011f<\/strong><\/span>i<\/strong><\/span>\u015f<\/strong><\/span>ik t\u00fcrde bir kozmetik maskesi g\u00f6rd\u00fcm<\/strong>. Daha \u00f6nce kulland\u0131<\/span>\u011f<\/span>\u0131m maskelere hi\u00e7 benzemeyen bu \u00fcr\u00fcn \u00e7ok dikkatimi \u00e7ekti. Hemen uygulatt\u0131rd\u0131m; sonu\u00e7tan da \u00e7ok memnun kald\u0131m. Kozmetik i<\/span>\u015f<\/span>inde o zamanlar benden daha deneyimli arkada<\/span>\u015f<\/span>lar\u0131m da \u00fcr\u00fcn\u00fcn \u00e7ok yenilik\u00e7i, etkili ve kaliteli oldu<\/span>\u011f<\/span>unu onaylad\u0131lar. Burada ge\u00e7irdi<\/span>\u011f<\/span>im y\u0131llar s\u0131ras\u0131nda maa<\/span>\u015f<\/span>l\u0131 bir i<\/span>\u015f<\/span>in bana g\u00f6re olmad\u0131<\/span>\u011f<\/span>\u0131n\u0131 anlam\u0131<\/span>\u015f<\/span>t\u0131m ve akl\u0131mda kendi i<\/span>\u015f<\/span>imi kurmak vard\u0131 ama ne yapaca<\/span>\u011f<\/span>\u0131ma tam olarak karar veremiyordum. Birbirimize bakt\u0131k ve gayet spontane bir <\/span>\u015f<\/span>ekilde \u201cNeden bu \u00fcr\u00fcn \u00fczerinde \u00e7al\u0131<\/span>\u015f<\/span>m\u0131yoruz\u201d dedik. <\/o:p><\/span><\/p>\n

Paris\u2019e d\u00f6nd\u00fc<\/strong><\/span>\u011f<\/strong><\/span>\u00fcm\u00fczde hepimiz \u00e7ok heyecanl\u0131yd\u0131k<\/strong>; bu \u00fcr\u00fcn\u00fc onlar Fransa\u2019ya ben ise T\u00fcrkiye\u2019ye getirecektim<\/strong>. <\/span>\u0130<\/span>ki piyasada da ortak \u00e7al\u0131<\/span>\u015f<\/span>maya karar vermi<\/span>\u015f<\/span>tik. Tabi ki ilk a<\/span>\u015f<\/span>amada zihnimde \u00e7ok fazla soru i<\/span>\u015f<\/span>areti vard\u0131: \u201cAcaba bu sekt\u00f6r\u00fc yeterince tan\u0131yor muyum? Ya ba<\/span>\u015f<\/span>ar\u0131s\u0131z olursam? \u00c7evremdekiler ne d\u00fc<\/span>\u015f<\/span>\u00fcn\u00fcr? \u00c7ok fazla sermaye gerekir mi? Kendi i<\/span>\u015f<\/span>imin ba<\/span>\u015f<\/span>\u0131na ge\u00e7ecek donan\u0131ma sahip miyim?\u201d. T\u00fcm bu sorular bir s\u00fcre boyunca birbirini kovalad\u0131. Ama \u00e7ocuklu<\/span>\u011f<\/span>umdan beri her zaman kendime inand\u0131m ve risk almaktan korkmad\u0131m. Cesaret ve kendine g\u00fcvenin insan\u0131n hayatta en de<\/span>\u011f<\/span>erli hazinesi oldu<\/span>\u011f<\/span>una inan\u0131r\u0131m. O y\u00fczden, bir anda, t\u00fcm sorgulamalar\u0131 geride b\u0131rak\u0131p i<\/span>\u015f<\/span>e at\u0131lmaya karar verdim. Bu konuda elimden geleni yapaca<\/span>\u011f<\/span>\u0131ma, \u00e7ok \u00e7al\u0131<\/span>\u015f<\/span>aca<\/span>\u011f<\/span>\u0131ma dair kendime s\u00f6z verdim.<\/o:p><\/span><\/p>\n

Sonras\u0131nda hemen <\/strong><\/span>\u0130<\/strong><\/span>stanbul\u2019a geldim; burada epey uzun bir s\u00fcre kalarak \u00e7ok geni<\/strong><\/span>\u015f<\/strong><\/span> kapsaml\u0131 bir piyasa ara<\/strong><\/span>\u015f<\/strong><\/span>t\u0131rmas\u0131 yapt\u0131m<\/strong>. Ger\u00e7ekten salon salon, depo depo dola<\/span>\u015f<\/span>arak bilgi toplad\u0131m. Ayn\u0131 anda bir\u00e7ok kad\u0131nla konu<\/span>\u015f<\/span>arak kozmetik alan\u0131nda ne tarz yeniliklere a\u00e7\u0131k olduklar\u0131n\u0131, \u00fcr\u00fcn konusunda tercihlerinin ne oldu<\/span>\u011f<\/span>unu saptad\u0131m. <\/span>\u015e<\/span>imdi geriye bakt\u0131<\/span>\u011f<\/span>\u0131mda haz\u0131rl\u0131k s\u00fcrecinin \u00e7ok \u00f6nemli oldu<\/span>\u011f<\/span>unu s\u00f6yleyebilirim \u00e7\u00fcnk\u00fc iyi bir market ara<\/span>\u015f<\/span>t\u0131rmas\u0131 piyasaya sunulacak \u00fcr\u00fcn\u00fcn se\u00e7iminden \u00fcr\u00fcn\u00fcn ambalaj\u0131na kadar her <\/span>\u015f<\/span>eyi etkiliyor. Fransa\u2019ya tekrar d\u00f6nd\u00fc<\/span>\u011f<\/span>\u00fcmde ortaklar\u0131mla T\u00fcrk kozmetik piyasas\u0131yla ilgili \u00f6<\/span>\u011f<\/span>rendi<\/span>\u011f<\/span>im t\u00fcm bilgileri payla<\/span>\u015f<\/span>t\u0131m.<\/o:p><\/span><\/p>\n

\u00dcr\u00fcn T\u00fcrkiye\u2019ye gelmek \u00fczere haz\u0131r oldu<\/strong><\/span>\u011f<\/strong><\/span>unda ikinci ve g\u00f6z\u00fcm\u00fc en \u00e7ok korkutan a<\/strong><\/span>\u015f<\/strong><\/span>ama beni bekliyordu<\/strong>: Da<\/span>\u011f<\/span>\u0131t\u0131m ve Pazarlama. Bu konuda da insana en \u00e7ok yard\u0131mc\u0131 olan yine kendine g\u00fcveni. Tabi ki \u00fcr\u00fcn\u00fcn kalitesi ve etkisinden emindim ama insanlar\u0131 kendi inand\u0131<\/span>\u011f<\/span>\u0131ma inand\u0131rmak ayr\u0131 bir misyondu. Her g\u00f6r\u00fc<\/span>\u015f<\/span>meye, her randevuya bizzat giderek her <\/span>\u015f<\/span>eyin gerekti<\/span>\u011f<\/span>i gibi yap\u0131ld\u0131<\/span>\u011f<\/span>\u0131ndan emin oldum. \u00c7ekinmeden her seferinde gittim, \u00fcr\u00fcn\u00fc tan\u0131tt\u0131m, projemi anlatt\u0131m. \u00c7ok \u00e7al\u0131<\/span>\u015f<\/span>t\u0131k ve k\u0131sa zamanda <\/span>\u0130<\/span>stanbul\u2019un en kaliteli g\u00fczellik klinikleri ve estetik merkezlerinde \u00fcr\u00fcn\u00fcm\u00fcz\u00fc satt\u0131rmay\u0131 ba<\/span>\u015f<\/span>ard\u0131k. <\/span>\u015e<\/span>u anda sadece <\/span>\u0130<\/span>stanbul\u2019da 50\u2019den fazla sat\u0131<\/span>\u015f<\/span> noktam\u0131z var ve krize ra<\/span>\u011f<\/span>men gayet iyi performans al\u0131yoruz.<\/o:p><\/span><\/p>\n

Kendi i<\/strong><\/span>\u015f<\/strong><\/span>ini kurmak isteyenlere en ba<\/strong><\/span>\u015f<\/strong><\/span>ta \u00f6nerece<\/strong><\/span>\u011f<\/strong><\/span>im kendilerine g\u00fcven duymalar\u0131d\u0131r. <\/strong><\/span>Morallerini bozacak yorumlar duyacaklar, her <\/span>\u015f<\/span>eyi bilen insanlardan negatif tepkiler alacaklar. Olsun, asla y\u0131lmas\u0131nlar ve de<\/span>\u011f<\/span>erine inand\u0131klar\u0131 bir projeyi hayata ge\u00e7irme konusunda asla teredd\u00fct etmesinler. Bana ailem ve yak\u0131n arkada<\/strong><\/span>\u015f<\/strong><\/span>lar\u0131m bu yolda \u00e7ok destek oldular ama as\u0131l gereken enerjiyi kendi i\u00e7imde buldum. Hayatta ba<\/strong><\/span>\u015f<\/strong><\/span>ar\u0131l\u0131 olmak i\u00e7in mucizevi re\u00e7eteler gerekmiyor bence. Sadece 2 fakt\u00f6r var rol oynayan: Kendine g\u00fcvenmek ve \u00e7al\u0131<\/strong><\/span>\u015f<\/strong><\/span>mak!<\/strong><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Bihter Sabano\u011flu, \u00a0\u00a0http:\/\/www.lajoviale.com Paris\u2019e 2004 y\u0131l\u0131n\u0131n Ekim ay\u0131nda Sorbonne\u2019da edebiyat master\u2019\u0131 yapmak \u00fczere geldim. \u0130lk sene akl\u0131mda ticarete hele hele kozmeti\u011fe dair hi\u00e7bir d\u00fc\u015f\u00fcnce yoktu. Daha \u00e7ok hayat\u0131m ev-okul aras\u0131nda ge\u00e7iyordu. Zamanla tabi ki yeni insanlarla tan\u0131\u015ft\u0131m, \u00e7evrem geli\u015fmeye ba\u015flad\u0131. O y\u0131llarda tan\u0131\u015ft\u0131\u011f\u0131m ve kozmetik sekt\u00f6r\u00fcnde deneyimi olan arkada\u015flar\u0131m\u0131n ileride ortaklar\u0131m olaca\u011f\u0131n\u0131 hayal bile edemezdim […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[47,57,80],"tags":[],"views":5005,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/404"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}