{"id":406,"date":"2009-07-16T00:35:49","date_gmt":"2009-07-15T21:35:49","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/2009\/07\/16\/basimiza-inovasyon-cikartmayin-lutfen\/"},"modified":"2009-07-16T00:35:49","modified_gmt":"2009-07-15T21:35:49","slug":"basimiza-inovasyon-cikartmayin-lutfen","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2009\/07\/16\/basimiza-inovasyon-cikartmayin-lutfen\/","title":{"rendered":"Ba\u015f\u0131m\u0131za \u0130novasyon \u00c7\u0131kartmay\u0131n l\u00fctfen!"},"content":{"rendered":"

<\/p>\n

Yazan:\u00a0Tanjan \u00d6zbilgi,\u00a0<\/a>Y\u00f6netim Dan\u0131\u015fman\u0131\u00a0<\/span><\/span><\/span><\/p>\n

Eskiler <\/span><\/span><\/span>\u015f<\/span><\/span><\/span>\u00f6yle derdi: \u201cBa<\/span><\/span><\/strong><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/strong><\/span>\u0131m\u0131za icat \u00e7\u0131kartma o<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/span>\u011f<\/span><\/span><\/strong><\/span>lum\/k\u0131z\u0131m!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/span>\u201d. Evet, o zamanlar rutinin d\u0131<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>\u0131na \u00e7\u0131kmak ho<\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span> kar<\/span><\/span><\/span>\u015f<\/span><\/span><\/span>\u0131la<\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>\u0131lmazd\u0131\u2026<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\u0130<\/strong><\/span><\/span><\/span>novasyon hen<\/strong>\u00fc<\/strong>z tam T<\/strong>\u00fc<\/strong>rk<\/strong>\u00e7<\/strong>e<\/strong>si olmayan<\/strong> yeni bir kavram<\/strong>. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u0130<\/span><\/span><\/span>cat ya da bulu<\/span><\/span><\/span>\u015f<\/span><\/span><\/span> da diyebiliriz ama tam kar<\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>\u0131lam\u0131yor maalesef. Hem icat yapacaks\u0131n\u0131z, hem de bundan \u201ck\u00e2r\u201d elde edeceksiniz. Yani \u201cben g\u00f6lgemi uzatan bir alet geli<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>tirdim\u201d deseniz bu bir icat olabilir belki ama k\u00e2r getiremeyece<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u011f<\/span><\/span><\/span>i i\u00e7in inovasyon olmayabilir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\u0130<\/strong><\/span><\/span><\/span>novasyon g<\/strong>\u00fc<\/strong>n ge<\/strong>\u00e7<\/strong>tik<\/strong>\u00e7<\/strong>e hayat<\/strong>\u0131<\/strong>m<\/strong>\u0131<\/strong>z<\/strong>a daha fazla giriyor<\/strong>\u2026 \u00d6nce \u201cArz<\/span><\/span><\/em><\/span>\u201d y\u00f6nl\u00fc ekonomi vard\u0131, sonra t\u00fcketici talepleri \u00f6nemli hale geldi ve \u201cTalep<\/span><\/span><\/em><\/span>\u201d y\u00f6nl\u00fc ekonomiye ge\u00e7tik. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015e<\/span><\/span><\/span>imdi ise 3. faz ba<\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>lad\u0131; k\u00fcreselle<\/span><\/span><\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/em><\/span>me ile beraber \u00fcr\u00fcn ve hizmetler \u00e7ok homojen hale geldi<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/em><\/span>. Zamana ve yere g\u00f6re farkl\u0131la<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>mas\u0131 gerekiyor, yoksa k\u00e2r elde etmek imk\u00e2ns\u0131z. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u0130\u015f<\/span><\/span><\/span>te bu noktada inovasyon devre ye giriyor.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\u0130<\/strong><\/span><\/span><\/span>novasyon i<\/strong>\u00e7<\/strong>in ill<\/strong>\u00e2<\/strong> yeni bir <\/strong>\u00fc<\/strong>r<\/strong>\u00fc<\/strong>n <\/strong>\u00fc<\/strong>retmeniz <\/strong>gerekmiyor<\/strong>. \u00dcretim ve hizmet s\u00fcre\u00e7lerini rakiplere g\u00f6re daha kolay ve ucuz hale getirmeniz ya da yeni finansal ara\u00e7lar ke<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>fetmeniz, pazarlama sistemi geli<\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>tirip maliyetleri d\u00fc<\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>\u00fcrmeniz, mevcut uygulamalar\u0131 ya da mevcut d\u00fczeni de<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u011f<\/span><\/span><\/span>i<\/span><\/span><\/span>\u015f<\/span><\/span><\/span>tirmeniz ya da mevcut \u00fcr\u00fcne farkl\u0131 bir kullan\u0131m alan\u0131 yaratman\u0131z, yani \u201cT\u00fcrev \u00dcr\u00fcnler\u201d olu<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>turman\u0131z da inovasyondur.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\u0130\u015f<\/strong><\/span><\/span><\/span>te size <\/strong>i<\/strong>n<\/strong>ovas<\/strong>yon: s<\/strong>\u0131<\/strong>radan kafe<\/strong> <\/strong>a<\/strong>\u00e7<\/strong>mak<\/strong> yerine,<\/strong> Starbuck<\/strong>\u2019<\/strong>s gibi sadece <\/strong>\u201c<\/strong>farkl<\/strong>\u0131<\/strong> deneyimleme<\/strong><\/span><\/span><\/span><\/span><\/em><\/span>\u201d<\/strong>yi satabilirsiniz<\/strong>. Evinizde gibisiniz. Bir k\u00f6<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>ede kitap okuyabilir ya da i<\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span> yapabilirsiniz. Ayr\u0131ca tepenizde kahvenizi bitirip gitmeniz i\u00e7in \u00f6demeyi bekleyen bir garson da yok.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Sizce Bill Gates neden hukuk fak\u00fcltesini yar\u0131da b\u0131rakarak Microsoft\u2019u kurdu?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\u0130<\/strong><\/span><\/span><\/span>novasyon g<\/strong>\u00f6<\/strong>z<\/strong>\u00fc<\/strong>n<\/strong>\u00fc<\/strong>z<\/strong>\u00fc<\/strong> korkutmas<\/strong>\u0131<\/strong>n.<\/strong> Hepimiz Bill Gates olamayabiliriz. Gittik\u00e7e h\u0131zlanan hayat tarz\u0131, yeni ihtiya\u00e7lar\u0131 do<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u011f<\/span><\/span><\/span>uruyor. Bunlar\u0131 g\u00f6zlemleyip t\u00fcketiciye sunman\u0131z inovasyondur.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\u201c<\/span><\/span><\/span>\u0130<\/strong><\/span><\/span><\/span>nova<\/strong>tif <\/strong>\u00fc<\/strong>r<\/strong>\u00fc<\/strong>nler <\/strong>\u00e7\u0131<\/strong>karan<\/strong> firma var m<\/strong>\u0131<\/strong>d<\/strong>\u0131<\/strong>r<\/strong>?\u201d deseniz size hemen \u201c3M\u201d derim. Tasarlad\u0131klar\u0131 \u00fcr\u00fcnlerin hepsi kendi d\u00f6neminin yeni ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcm sunmu<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/span><\/span><\/span>tur\/sunmaktad\u0131r. Baz\u0131 inovatif \u00fcr\u00fcnler ancak zaman\u0131 geldi<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u011f<\/span><\/span><\/span>inde hayat\u0131m\u0131za girebilir. \u00d6rne<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u011f<\/span><\/span><\/span>in; 200 y\u0131l \u00f6nce Post-It olsayd\u0131 kullan\u0131r m\u0131yd\u0131n\u0131z?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

S<\/strong>\u00fc<\/strong>r<\/strong>\u00fc<\/strong>den ayr<\/strong>\u0131<\/strong> d<\/strong>\u00fc<\/strong><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/strong><\/span><\/span><\/span>\u00fc<\/strong>nmek ve hareket etmek sizi <\/strong>i<\/strong>novasyona g<\/strong>\u00f6<\/strong>t<\/strong>\u00fc<\/strong>recektir. Kendinize g<\/strong>\u00fc<\/strong>venin ve <\/strong><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/strong><\/span><\/span><\/span>imdi g<\/strong>\u00f6<\/strong>zlerinizi kapatarak <\/strong>\u201c<\/strong>h<\/strong>\u0131<\/strong>zl<\/strong>\u0131<\/strong> ya<\/strong><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\u015f<\/strong><\/span><\/span><\/span>am ko<\/strong><\/span><\/span><\/span>\u015f<\/strong><\/span><\/span><\/span>ullar<\/strong>\u0131<\/strong>yla beraber t<\/strong>\u00fc<\/strong>keticiler neye ihtiya<\/strong>\u00e7<\/strong> duyar?<\/strong>\u201d<\/strong> sorusunu yan<\/strong>\u0131<\/strong>tlay<\/strong>\u0131<\/strong>n.<\/strong><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Yazan:\u00a0Tanjan \u00d6zbilgi,\u00a0Y\u00f6netim Dan\u0131\u015fman\u0131\u00a0 Eskiler \u015f\u00f6yle derdi: \u201cBa\u015f\u0131m\u0131za icat \u00e7\u0131kartma o\u011flum\/k\u0131z\u0131m!\u201d. Evet, o zamanlar rutinin d\u0131\u015f\u0131na \u00e7\u0131kmak ho\u015f kar\u015f\u0131la\u015f\u0131lmazd\u0131\u2026 \u0130novasyon hen\u00fcz tam T\u00fcrk\u00e7esi olmayan yeni bir kavram. \u0130cat ya da bulu\u015f da diyebiliriz ama tam kar\u015f\u0131lam\u0131yor maalesef. Hem icat yapacaks\u0131n\u0131z, hem de bundan \u201ck\u00e2r\u201d elde edeceksiniz. Yani \u201cben g\u00f6lgemi uzatan bir alet geli\u015ftirdim\u201d deseniz bu bir […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[51],"tags":[],"views":3365,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/406"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=406"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/406\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}