{"id":413,"date":"2009-08-08T16:34:52","date_gmt":"2009-08-08T13:34:52","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/2009\/08\/08\/pr%e2%80%99cilar-baski-altindaymis\/"},"modified":"2009-08-08T16:34:52","modified_gmt":"2009-08-08T13:34:52","slug":"prcilar-baski-altindaymis","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2009\/08\/08\/prcilar-baski-altindaymis\/","title":{"rendered":"PR\u2019c\u0131lar Bask\u0131 Alt\u0131ndaym\u0131\u015f!"},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">T\u00fcrkiye\u2019ye d\u00f6nd\u00fc<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcmden beri medya ili<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">kileri alan\u0131nda ayn\u0131 sohbetlerin ve sorunlar\u0131n yer ald\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131na <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ahit oluyorum. <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015e<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irketler haber de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">eri olmayan haberleri gazeteye \u00e7\u0131karmak istermi<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">, gazeteciler pr\u2019c\u0131lar\u0131n telefonlar\u0131ndan dertliymi<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">, ajanslar bask\u0131 alt\u0131nda stresten mahvoluyormu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u2026<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Marketing T\u00fcrkiye konuya el atmak ad\u0131na bir haber yapm\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"> ama a\u00e7\u0131k\u00e7as\u0131 ironik bir durum var: Konu haber de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">eri olan bir haber haline gelememi<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">! Zaman Gazetesi Ekonomi M\u00fcd\u00fcr\u00fc Turan Bozkurt da buna de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">inmi<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"> zaten.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015e<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>u \u00e7\u00f6z\u00fclemeyen sorunlar nelermi<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong> bakal\u0131m:<\/strong><\/span><\/p>\n<ul style=\"margin-top: 0in\" type=\"square\">\n<li class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Krizde reklam yat\u0131r\u0131m\u0131n\u0131 k\u0131san reklamveren PR\u2019a y\u00fcklenmi<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">, g\u00f6r\u00fcn\u00fcrl\u00fc<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fc      olsun diye \u00e7\u0131ld\u0131r\u0131yormu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><\/span><\/li>\n<li class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">PR Sekt\u00f6r\u00fc \u2018b\u00fcltenimi \u00e7\u0131kar\u2019 diye medya mensuplar\u0131n\u0131n      ba<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131na ek<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">iyormu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><\/span><\/li>\n<li class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Bas\u0131n mensuplar\u0131n\u0131n eline y\u00fczlerce bas\u0131n b\u00fclteni      geliyormu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">. PR <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irketleri      taraf\u0131ndan telefonla taciz ediliyorlarm\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><\/span><\/li>\n<li class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Verdana\">\u015e<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irketler ve ajanslar haber de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">eri      olan bas\u0131n b\u00fclteni yollam\u0131yormu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"> ama      medyada yer als\u0131n istiyormu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><\/span><\/li>\n<li class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Verdana\">\u015e<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irket kaybetmek istemeyen ajanslar bask\u0131      alt\u0131nda hissetti<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">inden <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irket ne      derse yapmak zorunda kal\u0131yormu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>Bas\u0131n Aya<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: maroon\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>\u0131:<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Ekonomi bas\u0131n\u0131ndan bahsedecek olursak, <\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">irketlere hangi sekt\u00f6r ve konularla ilgili hangi ki<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">ilerin hangi konuda uzmanla<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">t\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">\u0131 bildiriliyor olsa, bu sorunun boyutunun daha da azalaca<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">\u0131na inan\u0131yorum<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">. Ekonomi bas\u0131n\u0131 bir \u2018genelleme\u2019 olarak kalm\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">&#8212; her sekt\u00f6r ayn\u0131 ki<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">iye haber iletiyor. Sonra da haber de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">erinin olup olmamas\u0131 b\u00fclteni alan ki<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">inin \u2018ilgi alan\u0131nda\u2019 yani radar\u0131nda bir konu olup olmamas\u0131na ba<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">l\u0131 olarak <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ekil de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">i<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">tiriyor.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Hay\u0131r olmaz demeyin. Her insan\u0131n belli bir ilgi alan\u0131 vard\u0131r ve do<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">al olarak o alana kar<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131 alg\u0131da se\u00e7icilik ka\u00e7\u0131n\u0131lmazd\u0131r. \u00dcstelik g\u00fcnde 600 adet email alan medya mensubundan bahsediyoruz.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>\u00d6yleyse: Elinize ge\u00e7en b\u00fclten say\u0131s\u0131n\u0131 azaltmak istiyorsan\u0131z, organizasyon i\u00e7i uzmanla<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>maya gidin. Hangi muhabirin hangi alanlarda uzmanla<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>t\u0131<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>\u0131n\u0131 belirleyin ve yay\u0131nlay\u0131n. <\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u015e<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>irketler kimle ne konu<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>aca<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>\u0131n\u0131 bilsin.<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Bu demek de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ildir ki hi\u00e7 haber de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">eri olmayan b\u00fclten almayacaks\u0131n\u0131z. <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015e<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irketler konusuna hakim insanlar i<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">e al\u0131p yeti<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">tirdik\u00e7e bu sorun minimize edilir. Ama tamamen ortadan kalkmas\u0131 m\u00fcmk\u00fcn de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ildir.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Ancak, gazetelerin ana sayfalar\u0131nda ve arka sayfalar\u0131nda \u00e7\u0131plak kad\u0131n resimlerine her Allah\u0131n g\u00fcn\u00fc yer bulan gazetelerimizin, yat\u0131r\u0131m haberlerine ayn\u0131 titizlikle davranm\u0131yor olmalar\u0131 da g\u00f6zden ka\u00e7m\u0131yor de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">il. Haber de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">eri olan b\u00fclten san\u0131r\u0131m karga<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ada g\u00fcmb\u00fcrt\u00fcye gidebiliyor!<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>Ajans Aya<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: maroon\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>\u0131:<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">PR ajanslar\u0131n\u0131n bir\u00e7o<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">u ileti<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">im alan\u0131ndaki geli<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">meleri takip etmeyen, k\u00f6relmi<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"> ve yenilik\u00e7ili<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">e kapal\u0131 yerler konumunda. E<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">er bu ajanslardan biri de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ilseniz, al\u0131nacak bir durum yok.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>Oysa pazarlama ve reklam ajanslar\u0131 \u00e7al\u0131<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>anlar\u0131 daha dinamik, \u00e7evik, yenilikleri takip eden yarat\u0131c\u0131 ve canavar beyinlerle dolu. PR sekt\u00f6r\u00fc neden ayn\u0131 trendi yakalayam\u0131yor, sormam\u0131z laz\u0131m.<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">\u00c7al\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">anlar\u0131na yat\u0131r\u0131m yapmas\u0131 gereken sadece b\u00fcy\u00fck ve kurumsal <\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">irketler de<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">il. Bunu da ge\u00e7in her ba<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">ar\u0131 odakl\u0131 \u00e7al\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">an\u0131n kendine yat\u0131r\u0131m yapmas\u0131 gerekiyor. <strong>Hepimiz s\u00fcrekli \u00f6<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>renmeyi, trendlerin sadece takip\u00e7isi de<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>il aktif uygulay\u0131c\u0131s\u0131 olmay\u0131 ilke edinmek zorunday\u0131z<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">. Siz bakmay\u0131n H\u0131ncal Uluc\u2019un nostalji gazetecilik anlay\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">\u0131 yaz\u0131lar\u0131na. Devir h\u0131z ve teknoloji devri. Ba<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">\u0131n\u0131 yakalayamad\u0131n\u0131z m\u0131 yeti<\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\">meniz zor, \u00e7\u00fcnk\u00fc rekabet kuvvetli.<span class=\"Apple-style-span\" style=\"color: #000000\"> <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Bir\u00e7ok konuda <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">unu fark ediyorum. Negatif deneyimler, hareket tarz\u0131m\u0131z\u0131 belirliyor. 10 <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irket ile negatif tecr\u00fcbe ya<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">anm\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">sa, 11. <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irket de ayn\u0131 kefeye konabiliyor. O zaman i<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ler zorla<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131yor. Oysa pozitif deneyimleri daha \u00e7ok kafam\u0131za kaz\u0131mal\u0131, bu deneyimleri art\u0131rmaya \u00e7abalamal\u0131y\u0131z.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>\u00d6rne<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>in: Ajanslar habere de<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>er katmay\u0131 ne \u00f6l\u00e7\u00fcde becerebiliyorlar? Bu y\u00f6nde d\u00fc<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>\u00fcnebiliyorlar m\u0131? Aradan \u00e7\u00fcr\u00fck fasulye <\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>irketleri ve yollad\u0131klar\u0131 anlams\u0131z b\u00fcltenleri ay\u0131rd\u0131<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>\u0131n\u0131zda ve ajanslar habere de<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>er katma y\u00f6n\u00fcnde d\u00fc<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: #003366\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: #003366\"><strong>\u00fcn\u00fcp hareket etmeyi daha s\u0131kl\u0131kla yapt\u0131klar\u0131nda, verimlilik ve etkinlik \u00e7ok daha etkin olacakt\u0131r.<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Verdana; color: maroon\"><strong>\u015e<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>irket\u00a0<span class=\"Apple-style-span\" style=\"color: #000000; font-family: Georgia, 'Times New Roman', Times, fantasy; font-size: 16px; font-weight: normal\"><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>Aya<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: maroon\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>\u0131:<\/strong><\/span><\/span><\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Verdana\">\u015e<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irket taraf\u0131nda ileti<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">imden sorumlu ki<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">iler zaman\u0131nda ipleri ellerinde tutamam\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">lar. Bunun sebebi de san\u0131yorum bu i<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">lerin kolay ve herhangi bir ki<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">i taraf\u0131ndan yap\u0131labilecek oldu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">u d\u00fc<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcncesi. Dolay\u0131s\u0131yla <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irket taraflar\u0131nda ileti<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">imden sorumlu ki<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">iler stratejik d\u00fc<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcnmekten ziyade ajans\u0131n s\u00f6yledi<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ini yapan taraf olmu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">. Bunun da sanc\u0131lar\u0131n\u0131 her 3 taraf da dolay\u0131s\u0131yla ya<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131yor.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>B\u00f6l\u00fcm\u00fcn\u00fcze ileti<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>imden sorumlu bir yetenek se\u00e7erken kriterlerinizden birinin ki<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>inin bu i<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>te ka\u00e7 senedir olundu<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>undan ziyade, bu senelerde ne t\u00fcr yenilikleri getirdikleri olsun<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>.<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Dan\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">manlarla \u00e7al\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131yoruz diye onlardan s\u00fcrekli y\u00f6n beklemek b\u00fcy\u00fck bir hata olur. <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u0130\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">inizi ve <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irketinizi sizden daha iyi kimse bilemez. <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015e<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irketinizin vizyonu ve hedefleri do<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">rultusunda ajanslar\u0131 y\u00f6netmek sizin g\u00f6reviniz. Bunun tersi do<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ru bir yakla<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131m olmamaktad\u0131r. Ajanslar size dan\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">manl\u0131k ederler ama karar sizlere aittir. <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u0130\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ini iyi bilen vizyoner y\u00f6neticiler, y\u00f6nlendirmeyi sa<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">lam yapan, gerekiyorsa \u00e7al\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ma prensiplerinde de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">i<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ikli<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">i getirebilenlerdir.<\/span><\/p>\n<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>\u00d6rne<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>in, kurum kimli<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>i y\u00f6netiminde, ajanslar\u0131n ilgin\u00e7, kendi <\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>irketlerine sizin \u00fczerinizde \u00fccretsiz reklam ve marka bilinirli<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>i sa<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>layan uygulamalar\u0131na <\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>ahit oluyorum. G\u00f6r\u00fcnen o ki, <\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>irket taraf\u0131ndan kimseden ses \u00e7\u0131kmad\u0131<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>\u0131 i\u00e7in bu uygulamalar devam edebiliyor ve ajanslarda m\u00fc<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>terilerine sormadan i<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>lem yapabiliyor. Bu t\u00fcr uygulamalar\u0131 fark edip harekete ge\u00e7mek size d\u00fc<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>\u00fcyor. Bunlar\u0131 fark etmek i\u00e7in de i<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>inizi iyi bilmeniz gerekiyor. Derin ve b\u00fcy\u00fck d\u00fc<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>\u00fcnebilmek, de<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u011f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>i<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana; color: navy\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma; color: navy\"><strong>imi getirebilme cesaretine sahip olmak gerekiyor. <\/strong><\/span><\/p>\n<p><!--EndFragment--><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>Bunu farkl\u0131 alanda <\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>\u00f6yle bir \u00f6rnekle \u00f6zetlemek isterim:<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\">Genelde bir web sitesi yapt\u0131rd\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131n\u0131zda, web sitenizin alt\u0131nda, projenizi yapan web tasar\u0131m ajans\u0131n\u0131z\u0131n ismi ve linki olur. <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u0130<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">leti<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">im ve pazarlama b\u00f6l\u00fcm\u00fcnde \u00e7al\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">anlar\u0131n \u00e7o<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">u (y\u00f6netimlerde dahil olmak \u00fczere) bunun normal ve do<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">al oldu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">unu d\u00fc<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcn\u00fcr. \u00c7\u00fcnk\u00fc asl\u0131nda pek de d\u00fc<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcn\u00fclmez bunun ne anlama geldi<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">i. Ya da fark dahi edilmez. Oysa siz ajans\u0131n\u0131za projenizin \u00fccretini \u00f6dediyseniz, projeyi de teslim ald\u0131ysan\u0131z, birbirinize sorumlulu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">unuz orada bitmi<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">tir. E<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">er ajans\u0131n\u0131z sitenizin alt\u0131na link koymak istiyorsa, reklam \u00fccretlerinizi kendilerine bildirmelisiniz. Aksi takdirde, sizin \u00fczerinizden reklamlar\u0131n\u0131 \u00fccretsiz yapmalar\u0131na izin vermenizin ge\u00e7erli bir sebebi olmal\u0131.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>Bir d\u00fc<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>\u00fcn\u00fcn.<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\">&#8212;<\/p>\n<p class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>Bir ileti<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>im uzman\u0131n\u0131n <\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>u yeteneklerini geli<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>tirmesi kariyer ba<\/strong><\/span><span style=\"font-size: 10pt; font-family: Verdana\"><strong>\u015f<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"><strong>ar\u0131s\u0131nda \u00f6nemlidir:<\/strong><\/span><\/p>\n<ul style=\"margin-top: 0in\" type=\"square\">\n<li class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>Pazarlama bilgi ve becerisi<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\"> Haberin nas\u0131l konumlanmas\u0131 gerekti<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">i      stratejik bir yakla<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131md\u0131r. Bunu da en iyi pazarlama bilgisiyle      elde edersiniz.<\/span><\/li>\n<\/ul>\n<ul style=\"margin-top: 0in\" type=\"square\">\n<li class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>Teknolojiyi kullanma yetisi<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\">: G\u00fcn\u00fcm\u00fczde      geli<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">en teknolojileri aktif ve etkin kullanabilen      ajans say\u0131s\u0131 bir elin parmaklar\u0131n\u0131 doldurmamakta. Ajanslar\u0131n savunmas\u0131      olan \u2018<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015e<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">irketler haz\u0131r de<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">il\u2019      ele<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">tirisi do<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">ru      olsa bile ge\u00e7ersizdir. (Ajanslar\u0131n %95\u2019inin kesinlikle haz\u0131r olmad\u0131klar\u0131n\u0131      s\u00f6ylemem yanl\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"> olmaz.) \u00c7\u00fcnk\u00fc, dan\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">manlar\u0131n      i<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">i m\u00fc<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">terilerini      haz\u0131rlamakt\u0131r. Teknolojiyi etkin kullanabilirseniz, bu tart\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">malar\u0131n      b\u00fcy\u00fck \u00e7o<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">unlu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">unu      yok edebilecek sistem ve ara\u00e7lar\u0131n g\u00f6z\u00fcn\u00fcz\u00fcn \u00f6n\u00fcnde oldu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">unu      fark edersiniz. Bu becerilerini art\u0131ranlar en fazla tercih edilen      yetenekler olacakt\u0131r.<\/span><\/li>\n<\/ul>\n<ul style=\"margin-top: 0in\" type=\"square\">\n<li class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>Proaktif hareket d\u00fcrt\u00fcs\u00fc<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\">:<span> <\/span>Problemleri fark edebilme ve h\u0131zl\u0131      \u00e7\u00f6z\u00fcm yetisi g\u00fcn\u00fcm\u00fczde \u00f6nem te<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">kil      ediyor. Bazen b\u00fcy\u00fck sonu\u00e7lar i\u00e7in ufak ad\u0131mlar\u0131 atabilmek <\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">art.      Geni<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\"> d\u00fc<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u00fcnebilmek,      merakl\u0131 olmak, fikir \u00fcretebilmek ve bu fikirleri aksiyona ge\u00e7irebilmek i\u00e7in      yollar arayabilmeye hevesli olanlar tercih ediliyor.<\/span><\/li>\n<\/ul>\n<ul style=\"margin-top: 0in\" type=\"square\">\n<li class=\"MsoNormal\" style=\"line-height: 13pt\"><span style=\"font-size: 10pt; font-family: Tahoma; color: maroon\"><strong>\u00d6ncelikleri g\u00f6rebilme yetisi<\/strong><\/span><span style=\"font-size: 10pt; font-family: Tahoma\">: \u00d6nceliklerin      neler oldu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">unu anlad\u0131<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">\u0131n\u0131zda,      strateji olu<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">turmak daha kolayd\u0131r. Bu yetene<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">inizi      geli<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u015f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">tirmek i\u00e7in ilk \u00f6nce hayat\u0131n\u0131z\u0131 nas\u0131l y\u00f6netti<\/span><span style=\"font-size: 10pt; font-family: Verdana\">\u011f<\/span><span style=\"font-size: 10pt; font-family: Tahoma\">inize      bakman\u0131z\u0131 \u00f6neririm.<\/span><\/li>\n<\/ul>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019ye d\u00f6nd\u00fc\u011f\u00fcmden beri medya ili\u015fkileri alan\u0131nda ayn\u0131 sohbetlerin ve sorunlar\u0131n yer ald\u0131\u011f\u0131na \u015fahit oluyorum. \u015eirketler haber de\u011feri olmayan haberleri gazeteye \u00e7\u0131karmak istermi\u015f, gazeteciler pr\u2019c\u0131lar\u0131n telefonlar\u0131ndan dertliymi\u015f, ajanslar bask\u0131 alt\u0131nda stresten mahvoluyormu\u015f\u2026 Marketing T\u00fcrkiye konuya el atmak ad\u0131na bir haber yapm\u0131\u015f ama a\u00e7\u0131k\u00e7as\u0131 ironik bir durum var: Konu haber de\u011feri olan bir haber haline gelememi\u015f! Zaman [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[50],"tags":[],"views":5397,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/413"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}