{"id":4285,"date":"2017-03-09T11:35:36","date_gmt":"2017-03-09T08:35:36","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/?p=4285"},"modified":"2017-03-09T11:35:36","modified_gmt":"2017-03-09T08:35:36","slug":"firsatcilik-bir-strateji-degildir","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2017\/03\/09\/firsatcilik-bir-strateji-degildir\/","title":{"rendered":"F\u0131rsat\u00e7\u0131l\u0131k Bir Strateji De\u011fildir"},"content":{"rendered":"

\u00c7ok \u015f\u00fck\u00fcr bir bayram seyran g\u00fcn\u00fcn\u00fc daha hay\u0131rl\u0131s\u0131yla atlatt\u0131k!<\/p>\n

8 Mart dolay\u0131s\u0131yla Kurumsal \u0130leti\u015fim b\u00f6l\u00fcmleri ve reklam ajanslar\u0131, canla ba\u015fla \u00e7al\u0131\u015farak duygusal bir reklam filmi ile ba\u015flar\u0131m\u0131z\u0131 d\u00f6nd\u00fcrmeye \u00e7al\u0131\u015ft\u0131.<\/p>\n

\u00d6n\u00fcm\u00fczde 23 Nisan var. San\u0131r\u0131m benzer bir performans i\u00e7in \u015fimdiden kollar\u0131 s\u0131vayacak baz\u0131lar\u0131. Zira T\u00fcrkiye\u2019nin b\u00fcy\u00fck \u015firketlerinin kurumsal ileti\u015fimden anlad\u0131\u011f\u0131, malesef bu t\u00fcr i\u015flerden ibaret duruyor.<\/p>\n

T\u00fcrkiye\u2019de Kurumsal \u0130leti\u015fim\u2019in tam anlam\u0131yla hangi seviyede yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steren<\/a> kritik bir g\u00f6stergedir bayram seyranda yap\u0131lan reklam filmleri, sosyal medyada payla\u015f\u0131lan \u201cay ne duygusal di mi\u201d tad\u0131nda ileti\u015fim denemeleri.<\/p>\n

Kurumsal \u0130leti\u015fim, g\u00fcn\u00fcm\u00fcz\u00fcn en \u00f6nemli birimi halinde olmas\u0131na ra\u011fmen, bu pozisyonlar\u0131n vahimli\u011fi i\u00e7ler ac\u0131s\u0131d\u0131r. Hala, ne o pozisyonu dolduran birka\u00e7 akl\u0131 ba\u015f\u0131nda y\u00f6netici haricinde, bu birimin ne i\u015fe yarad\u0131\u011f\u0131 bilinir, ne de ger\u00e7ek anlamda kurumsal ileti\u015fim yapmas\u0131 gereken i\u015fleri yapabilir.<\/p>\n

Bayram seyranda ileti\u015fim yaparak i\u015f yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnen \u015firketlerin f\u0131rsat\u00e7\u0131 yakla\u015f\u0131mlar\u0131, fikir bazl\u0131 \u00e7al\u0131\u015fanlar oldu\u011fumuzun, ileti\u015fim stratejisinden anlamayan y\u00f6netimlerin ezici bir \u00e7o\u011funlukta oldu\u011funu anlamam\u0131za yard\u0131mc\u0131 olan sebepler aras\u0131nda geliyor.<\/p>\n

Gelin birlikte bakal\u0131m, reklam filmleriyle, kurumlar\u0131n pratikteki hikayeleri birbiriyle \u00f6rt\u00fc\u015f\u00fcyor mu?<\/p>\n

\"wallstreet\"<\/a><\/p>\n

Banu Sayla\u011f, bir d\u00f6nemler T\u00fcrk Telekom \u015firketinin Medya \u0130leti\u015fim M\u00fcd\u00fcr\u00fc olarak \u00e7al\u0131\u015fm\u0131\u015f. Gazeteci \u00e7\u0131k\u0131\u015fl\u0131 bir kad\u0131n. 8 Mart g\u00fcn\u00fc i\u00e7in yazm\u0131\u015f\u00a0oldu\u011fu makalesini okuman\u0131z\u0131 \u00f6neririm<\/a>. Banu bir konuyu kendine dert edinmi\u015f bir kad\u0131n, yaz\u0131s\u0131ndan belli. Bu kad\u0131ndan de\u011fi\u015fim yaratacak i\u015fler yapmas\u0131 beklenir, \u00e7\u00fcnk\u00fc hayatta bir derdi var, belli. Banu\u2019yu ya\u015fatmazlar, \u00e7\u00fcnk\u00fc bu yaz\u0131y\u0131 okuyan beyaz yakal\u0131lar, hen\u00fcz kendi ba\u015flar\u0131na b\u00f6yle bir\u015fey gelmediyse umursamaz, geldiyse de, memur maa\u015f\u0131n\u0131 almay\u0131 engelleyecek, kariyerine ta\u015f koyacak i\u015f yapmak istemez.<\/p>\n

Yani duyars\u0131z kalmaya devam eder.<\/p>\n

\u00c7\u00fcnk\u00fc i\u015f d\u00fcnyas\u0131, kendine yabanc\u0131la\u015fm\u0131\u015f, \u00f6tekine duyars\u0131zla\u015fm\u0131\u015f insanlar\u0131n yaratt\u0131\u011f\u0131 bir fanusta ya\u015fayan bir \u00e7o\u011funlu\u011fun elinde ilerliyor.<\/p>\n

Yorgunluk, isteksizlik, \u00e7aresizlik\u2026 bunlar\u0131 hissediyor olabiliriz hepimiz ama en fazla hissetti\u011fimiz cesaretsizlik.<\/p>\n

Yarat\u0131c\u0131 olmaya, sistemin \u00e7\u00fcr\u00fcm\u00fc\u015f d\u00fczenini bozmaya, i\u015f d\u00fcnyas\u0131na farkl\u0131 bir y\u00f6n vermeye \u00e7ok ama \u00e7ok az\u0131m\u0131z\u0131n cesareti var.<\/p>\n

\u00c7o\u011fumuz koltuk koruma derdindeyiz.<\/p>\n

\u00c7o\u011fumuz rahat\u0131m\u0131z\u0131 koruma derdindeyiz.<\/p>\n

\u00c7o\u011fumuzun, i\u00e7imize dert edindi\u011fimiz, bizi harekete ge\u00e7irecek bir i\u00e7 m\u00fccadelesi yok.<\/p>\n

D\u00fcn Sabanc\u0131 Holding, 8 Mart dolay\u0131s\u0131yla, Hayata Y\u00f6ne Verenler isimli bir bulu\u015fma ger\u00e7ekle\u015ftirdi. Kan\u0131mca, reklam filmi ile ge\u00e7i\u015ftirilen vasat alt\u0131 i\u015flerin yan\u0131nda, g\u00fcl gibi parlad\u0131 bu etkinlik.\u00a0<\/a> Duygu y\u00fckl\u00fc, anadolu kad\u0131n\u0131n\u0131n dram\u0131ndan esinlenmi\u015f ve art\u0131k kabak tad\u0131 veren reklam filmlerinden sizde s\u0131k\u0131ld\u0131ysan\u0131z, i\u015fini bilenlerin \u00e7al\u0131\u015fmalar\u0131na odaklanmay\u0131 deneyebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c7ok \u015f\u00fck\u00fcr bir bayram seyran g\u00fcn\u00fcn\u00fc daha hay\u0131rl\u0131s\u0131yla atlatt\u0131k! 8 Mart dolay\u0131s\u0131yla Kurumsal \u0130leti\u015fim b\u00f6l\u00fcmleri ve reklam ajanslar\u0131, canla ba\u015fla \u00e7al\u0131\u015farak duygusal bir reklam filmi ile ba\u015flar\u0131m\u0131z\u0131 d\u00f6nd\u00fcrmeye \u00e7al\u0131\u015ft\u0131. \u00d6n\u00fcm\u00fczde 23 Nisan var. San\u0131r\u0131m benzer bir performans i\u00e7in \u015fimdiden kollar\u0131 s\u0131vayacak baz\u0131lar\u0131. Zira T\u00fcrkiye\u2019nin b\u00fcy\u00fck \u015firketlerinin kurumsal ileti\u015fimden anlad\u0131\u011f\u0131, malesef bu t\u00fcr i\u015flerden ibaret duruyor. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"yes","footnotes":""},"categories":[50,58],"tags":[],"views":3577,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/4285"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=4285"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/4285\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=4285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=4285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=4285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}