{"id":441,"date":"2009-08-31T22:24:58","date_gmt":"2009-08-31T19:24:58","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/?p=441"},"modified":"2009-08-31T22:24:58","modified_gmt":"2009-08-31T19:24:58","slug":"marka-olmak-icin-caba-harcamayin","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2009\/08\/31\/marka-olmak-icin-caba-harcamayin\/","title":{"rendered":"Marka Olmak \u0130\u00e7in \u00c7aba Harcamay\u0131n!"},"content":{"rendered":"

Bireylere marka olarak bak\u0131lmas\u0131 ve bu <\/strong>\u015f<\/strong>ekilde d\u00fc<\/strong>\u015f<\/strong>\u00fcn\u00fclmesinin \u00f6<\/strong>\u011f<\/strong>\u00fctleniyor olmas\u0131n\u0131 \u00e7ok yanl\u0131<\/strong>\u015f<\/strong> buluyorum. <\/strong><\/p>\n

Ki\u015fisel marka dan\u0131\u015fmanl\u0131\u011f\u0131 ad\u0131nda yeni \u2018meslekler\u2019 icat edildi ve g\u00fczel bir kazan\u00e7 kap\u0131s\u0131 oldu… \u2018Ki<\/strong>\u015f<\/strong>isel marka yaratma\u2019 \u00e7abas\u0131 insan\u0131 mutsuzlu<\/strong>\u011f<\/strong>a s\u00fcr\u00fckleyen ve odak noktas\u0131 olarak <\/strong>\u015f<\/strong>\u00f6hreti ve daha fazla para kazanmay\u0131 \u00f6n plana atan bir s\u00fcre\u00e7tir.<\/strong> \u0130kisi de elde edilmesi ho\u015f \u015feyler: \u015f\u00f6hret ve y\u00fcksek kazan\u00e7 harikad\u0131r, ama marka olmak i\u00e7in elde edildi\u011finde, k\u0131sa vadeli bir yat\u0131r\u0131m olaca\u011f\u0131 ka\u00e7\u0131n\u0131lmaz.<\/p>\n

Ba\u015far\u0131l\u0131 olmu\u015f ki\u015filere bir bak\u0131n. Hangisi \u2018ki\u015fisel marka olmak\u2019 \u00e7abas\u0131yla hayat\u0131na y\u00f6n vermi\u015f?<\/p>\n

Bireyleri ki<\/strong>\u015f<\/strong>isel marka yaratma \u00e7\u0131lg\u0131nl\u0131<\/strong>\u011f<\/strong>\u0131na s\u00fcr\u00fcklemek, huzursuzluk ve mutsuzluk yaratmaktan \u00f6teye ge\u00e7meyecektir<\/strong>. \u0130nsanlar parayla sat\u0131n al\u0131n\u0131p, kullan\u0131l\u0131p at\u0131lan \u00fcr\u00fcnler de\u011fildir.<\/p>\n

H\u00fclya Av\u015far<\/a>, marka m\u0131d\u0131r de\u011fil midir sohbetlerinin ba\u015f\u0131n\u0131 \u00e7eken ilk isim bildi\u011fim kadar\u0131yla. H\u00fclya Av\u015far, ki\u015fisel bir marka olmak i\u00e7in hareket etmedi. O, bu mesle\u011fe girdi\u011finde ki\u015fisel marka konusu g\u00fcndem dahi de\u011fildi. Av\u015far, istedi\u011fi alanda ba\u015far\u0131l\u0131 olmak i\u00e7in ne gerektiyse onu yapt\u0131. Sanat\u00e7\u0131 oldu. Fark yaratmay\u0131 sevdi, sevdi\u011fi i\u015fi yapmak i\u00e7in pe\u015finden ko\u015fturdu. Hala da \u00f6yle yap\u0131yor. Do<\/strong>\u011f<\/strong>ru i<\/strong>\u015f<\/strong>ler yapt\u0131<\/strong>\u011f<\/strong>\u0131nda de<\/strong>\u011f<\/strong>eri artan bir sanat\u00e7\u0131 olarak kariyerine devam ediyor.<\/strong><\/p>\n

Acun Il\u0131cal\u0131<\/a>, ki\u015fisel marka olmak i\u00e7in yola \u00e7\u0131kmad\u0131. En sevdi\u011fi i\u015f neyse onun pe\u015finden ko\u015ftu. Okulu takmad\u0131, hayat\u0131 oyuna \u00e7evirdi. \u0130\u015f bulmak i\u00e7in MBA yapmak zorunda oldu\u011funu hissedenler gibi \u00fcnvanlar pe\u015finde ko\u015fmad\u0131. \u00dc\u00e7 kuru\u015f maa\u015fla \u00e7al\u0131\u015ft\u0131, y\u0131llar sonra emeklerinin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ald\u0131. Kendi sevdi\u011fi, inand\u0131\u011f\u0131, bildi\u011fi i\u015fleri yapabilmek ve yapt\u0131\u011f\u0131n\u0131n en iyisi olmak i\u00e7in \u00e7aba harcad\u0131. Oyunlar \u00fczerine showlar haz\u0131rl\u0131yor. Kimsenin cesaret edemedi\u011fi i\u015fleri al\u0131yor, fark yarat\u0131yor. Alan\u0131nda en iyisi olmak i\u00e7in \u00e7abal\u0131yor.<\/strong><\/p>\n

\u0130brahim Betil<\/a>, Toplum G\u00f6n\u00fcll\u00fcleri Vakf\u0131n\u0131 kurarken marka olmay\u0131 de\u011fil, topluma fayda sa\u011flamay\u0131 hedefliyordu. \u00a0Yapt\u0131\u011f\u0131 i\u015fte fayda sa\u011flad\u0131k\u00e7a, daha \u00e7ok tan\u0131n\u0131r, sevilir, say\u0131l\u0131r oldu. Marka oldu\u011funu s\u00f6yleyen \u0130brahim Betil de\u011fil, onu marka olarak g\u00f6rmek isteyenlerdir. \u0130\u015f d\u00fcnyas\u0131nda parmakla g\u00f6sterilen \u00fcst d\u00fczey y\u00f6neticiler aras\u0131ndad\u0131r, \u00e7\u00fcnk\u00fc bir \u00e7ok profesyonel en \u00fcst noktalarda ya kalmay\u0131 tercih eder, ya da nihayetinde emekli olup dan\u0131\u015fmanl\u0131k yaparak hayat\u0131n\u0131 devam ettirir. Betil, T\u00fcrkiye\u2019de nadir \u00fcst d\u00fczey y\u00f6neticinin tercih etti\u011fi bir i\u015fe g\u00f6n\u00fcl verdi. Hedefi marka olmak de\u011fildir. De<\/strong>\u011f<\/strong>erini y\u00fckselten, g\u00f6n\u00fclden yapt\u0131<\/strong>\u011f<\/strong>\u0131 i<\/strong>\u015f<\/strong>leri ba<\/strong>\u015f<\/strong>ar\u0131yla yerine getirmesidir.<\/strong><\/p>\n

Steve Jobs<\/a>, marka olmak i\u00e7in de\u011fil, hayat\u0131na nas\u0131l y\u00f6n verece\u011fine karar verebilmek i\u00e7in kat\u0131ld\u0131\u011f\u0131 tipografi dersine g\u00f6nl\u00fcn\u00fc kapt\u0131rd\u0131\u011f\u0131 ve ald\u0131\u011f\u0131 ilhamla bug\u00fcn\u00fcn Apple fontlar\u0131n\u0131 ortaya \u00e7\u0131kararak hedefini bir yerde bulmu\u015f oldu. O, tutkulu oldu\u011fu i\u015flerin pe\u015finden ko\u015ftu. Amac\u0131 ki\u015fisel marka yaratmak de\u011fil, inand\u0131<\/strong>\u011f<\/strong>\u0131, tutkuyla ba<\/strong>\u011f<\/strong>land\u0131<\/strong>\u011f<\/strong>\u0131 konularda hayat\u0131 g\u00fczelle<\/strong>\u015f<\/strong>tirmek oldu.<\/strong> L\u00fctfen bu konu\u015fmas\u0131n\u0131 izleyin<\/a>.<\/p>\n

\u00d6rnekleri siz \u00e7o\u011falt\u0131n.<\/p>\n

G\u00f6r\u00fcyoruz ki, marka olma kayg\u0131s\u0131 marka olamayanlarda var<\/strong>. Ki\u015fisel marka yaratmay\u0131 \u00f6\u011fretmek isteyen dan\u0131\u015fmanlarda var.<\/p>\n

Ba\u015far\u0131 elde etmi\u015f insanlardaysa yola \u00e7\u0131karken \u201amarka olmal\u0131y\u0131m\u2019 kayg\u0131s\u0131 yok.<\/p>\n

Onlarda, tutkuyla ba<\/strong>\u011f<\/strong>l\u0131 olduklar\u0131 i<\/strong>\u015f<\/strong>leri yapmak pahas\u0131na verdikleri \u00e7aba, g\u00f6ze ald\u0131klar\u0131 risk, risk almak i\u00e7in gereken cesaret ve ba<\/strong>\u015f<\/strong>arma iste<\/strong>\u011f<\/strong>iyle birle<\/strong>\u015f<\/strong>mi<\/strong>\u015f<\/strong> azim var. <\/strong><\/p>\n

<\/strong><\/p>\n

E\u011fer de\u011fer yaratan bir insan olmay\u0131 hedeflerseniz, hayatta istedi\u011finiz ba\u015far\u0131 neyse onu yakalar ve yakalarken de tatmin duygusu duyars\u0131n\u0131z. Tutkunuz her neyse, onu ger\u00e7ekle\u015ftirmek i\u00e7in giri\u015fti\u011finiz \u00e7abalar, kendinize ve etraf\u0131n\u0131za artan de\u011fer katacakt\u0131r.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bireylere marka olarak bak\u0131lmas\u0131 ve bu \u015fekilde d\u00fc\u015f\u00fcn\u00fclmesinin \u00f6\u011f\u00fctleniyor olmas\u0131n\u0131 \u00e7ok yanl\u0131\u015f buluyorum. Ki\u015fisel marka dan\u0131\u015fmanl\u0131\u011f\u0131 ad\u0131nda yeni \u2018meslekler\u2019 icat edildi ve g\u00fczel bir kazan\u00e7 kap\u0131s\u0131 oldu… \u2018Ki\u015fisel marka yaratma\u2019 \u00e7abas\u0131 insan\u0131 mutsuzlu\u011fa s\u00fcr\u00fckleyen ve odak noktas\u0131 olarak \u015f\u00f6hreti ve daha fazla para kazanmay\u0131 \u00f6n plana atan bir s\u00fcre\u00e7tir. \u0130kisi de elde edilmesi ho\u015f \u015feyler: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[57],"tags":[],"views":10833,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/441"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=441"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/441\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}