{"id":5480,"date":"2018-11-11T18:15:52","date_gmt":"2018-11-11T15:15:52","guid":{"rendered":"https:\/\/kariyeryolculugu.com\/blog\/?p=5480"},"modified":"2020-06-27T15:31:02","modified_gmt":"2020-06-27T12:31:02","slug":"e-ticaret-sektoru-neden-iletisim-kazalariyla-dolu","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2018\/11\/11\/e-ticaret-sektoru-neden-iletisim-kazalariyla-dolu\/","title":{"rendered":"E-ticaret Sekt\u00f6r\u00fc Neden \u0130leti\u015fim Kazalar\u0131yla Dolu?"},"content":{"rendered":"<p>Bug\u00fcn 11. Kas\u0131m. 2018. n11 e-ticaret sitesinin kampanya g\u00fcn\u00fc. Ge\u00e7en y\u0131l \u00f6yle ba\u015far\u0131l\u0131yd\u0131lar ki, bu ba\u015far\u0131s\u0131n\u0131 g\u00f6ren di\u011ferleri, black friday hedeflerini az bulup, y\u00fckseltmi\u015fti.<\/p>\n<p>10 Kas\u0131m 2018 g\u00fcn\u00fc indirim kampanyalar\u0131ndaki dikkatsizlikleri bir ileti\u015fim krizine yol a\u00e7t\u0131. Yollad\u0131klar\u0131 SMS&#8217;de bir sorun vard\u0131. Siren \u00e7almamay\u0131, Atat\u00fcrk&#8217;\u00fcn vefat\u0131n\u0131n 80. y\u0131l d\u00f6n\u00fcm\u00fcne denk getirdiklerinden, \u00f6zellikle hassasiyetin bu denli y\u00fcksek oldu\u011fu bir d\u00f6nemde b\u00f6yle bir dikkatsizli\u011fin krize yol a\u00e7mas\u0131 hi\u00e7 de \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5482 aligncenter\" src=\"https:\/\/kariyeryolculugu.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-11-at-17.05.48-300x97.png\" alt=\"\" width=\"418\" height=\"135\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5481 aligncenter\" src=\"https:\/\/kariyeryolculugu.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-11-at-17.03.53-300x95.png\" alt=\"\" width=\"410\" height=\"130\"><\/p>\n<p>Olay \u00f6yle boyutlara geldi ki, #deletefacebook kampanyas\u0131 gibi n11 uygulamas\u0131n\u0131 da silenler oldu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5484 aligncenter\" src=\"https:\/\/kariyeryolculugu.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-11-at-17.09.55-300x239.png\" alt=\"\" width=\"390\" height=\"311\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5486 aligncenter\" src=\"https:\/\/kariyeryolculugu.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-11-at-17.13.18-300x247.png\" alt=\"\" width=\"411\" height=\"338\"><\/p>\n<p>n11.com&#8217;dan gelen a\u00e7\u0131klama \u015f\u00f6yle oldu:<\/p>\n<blockquote><p>De\u011ferli kamuoyuna;<br \/>\nn11 al\u0131\u015fveri\u015f sitemizin her y\u0131l d\u00fczenledi\u011fi Al\u0131\u015fveri\u015f Festivali bu y\u0131l da 11.11.2018 gece yar\u0131s\u0131 ba\u015flam\u0131\u015ft\u0131r.<\/p>\n<p>Al\u0131\u015fveri\u015f Festivalini duyurmak amac\u0131yla bir tan\u0131t\u0131m kampanyas\u0131 haftalar \u00f6ncesinden ba\u015flat\u0131lm\u0131\u015ft\u0131r.<\/p>\n<p>Gece yar\u0131s\u0131 sitemizden kampanyam\u0131z\u0131n ba\u015flad\u0131\u011f\u0131n\u0131 duyuran bir bildirim at\u0131lm\u0131\u015ft\u0131r.Bu bildirimde \u201csirenler \u00e7al\u0131yor\u201d kampanyas\u0131na g\u00f6nderme yap\u0131lm\u0131\u015ft\u0131r.<\/p>\n<p>Gece yar\u0131s\u0131 rahats\u0131zl\u0131k vermemek amac\u0131yla sessiz modda g\u00f6nderilen bildirim metnine kampanya temam\u0131z olan siren kavram\u0131n\u0131 konu etmek, Aziz Ata\u2019m\u0131z\u0131n hat\u0131ras\u0131na sahip \u00e7\u0131kt\u0131\u011f\u0131m\u0131z bu g\u00fcnde malesef \u00e7ok yanl\u0131\u015f anla\u015f\u0131lm\u0131\u015f ve yanl\u0131\u015f yorumlanm\u0131\u015ft\u0131r. Cumhuriyetimizin Kurucusu Ulu \u00d6nder Atat\u00fcrk\u2019e ve onun ilkelerine ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z bizim en vazge\u00e7ilmez de\u011ferlerimizden biri iken bu talihsiz durumla kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in \u00e7ok \u00fczg\u00fcn\u00fcz. Bu yanl\u0131\u015f anla\u015f\u0131lmaya mahal veren bildirimden dolay\u0131 i\u00e7tenlikle \u00f6z\u00fcr dileriz. n11.com<\/p><\/blockquote>\n<p><span style=\"font-size: 10pt;\"><span style=\"font-size: 12pt;\">Bu t\u00fcr krizleri \u00e7ok faydal\u0131 buluyorum. <\/span><\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><span style=\"font-size: 12pt;\">Bazen \u00f6\u011frenmenin en iyi yoludur krizler.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Sorun Nereden Kaynakl\u0131?<\/strong><\/span><\/p>\n<p>E-ticaret sekt\u00f6r\u00fc, ticarete \u00e7ok farkl\u0131 bir dinamizm veriyor. Buras\u0131 ger\u00e7ek.<\/p>\n<p>Ancak y\u00f6netsel a\u00e7\u0131dan ciddi a\u00e7mazlar\u0131 var.<\/p>\n<p><strong><span style=\"color: #ff6600;\">En ciddi a\u00e7mazlar\u0131 h\u0131z\u0131n her\u015feyin \u00f6n\u00fcnde geldi\u011fini d\u00fc\u015f\u00fcnmeleri.<\/span><\/strong> Bu y\u00fczden, y\u00f6netsel alanlardaki ayn\u0131l\u0131k sendromundan bir t\u00fcrl\u00fc \u00e7\u0131kam\u0131yorlar. \u00dcr\u00fcn ve tedarik ayn\u0131 oyuncular taraf\u0131ndan sunuluyor.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u0130kinci a\u00e7mazlar\u0131 ileti\u015fimi dijitalde, TV&#8217;de ve billboardlar&#8217;da reklam basmak olarak g\u00f6rmeleri.<\/strong><\/span> Kurumsal marka ileti\u015fiminin \u00f6nemli ve de\u011ferli oldu\u011fu b\u00f6ylesi bir d\u00f6nemde, ileti\u015fimi pazarlama ileti\u015fiminden ibaret sanmak b\u00fcy\u00fck hata. Bu hata, bug\u00fcn ileti\u015fim krizi olarak \u00f6nlerine d\u00fc\u015f\u00fcyor, yar\u0131n marka de\u011ferinin sadece \u00fcr\u00fcn ve hizmet kalitesinden gelmedi\u011fini pazar paylar\u0131 d\u00fc\u015fmeye ba\u015flad\u0131\u011f\u0131nda g\u00f6recekler. e-ticaretin b\u00fcy\u00fcmesinde en itici rol\u00fc \u00fcstlenen bu sekt\u00f6r\u00fcn kurumsal marka&nbsp;y\u00f6netimi ve ileti\u015fiminin de\u011ferini kavrama zaman\u0131.<\/p>\n<p><span style=\"color: #ff6600;\"><strong><span style=\"color: #ff6600;\">\u00dc\u00e7\u00fcnc\u00fcs\u00fc sekt\u00f6r\u00fcn karl\u0131 olmamas\u0131. <\/span><\/strong><span style=\"color: #000000;\">Sekt\u00f6r oyuncular\u0131n\u0131n y\u0131l\u0131 karl\u0131 kapatam\u0131yor olmalar\u0131, s\u00fcrekli sat\u0131\u015f odakl\u0131 hareket etmelerine neden oluyor.&nbsp;&nbsp;<a href=\"https:\/\/www.ippaworld.com\/hosgeldin-amazon\/\">Amazon.com.tr&#8217;nin piyasaya girmesi&nbsp;<\/a>t\u00fcm sekt\u00f6r\u00fc i\u015fte tam da bu sebepten olduk\u00e7a endi\u015felendirdi.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>N11.com Ne Yapabilir?<\/strong><\/span><\/p>\n<p>Senede sadece 1 g\u00fcn Atat\u00fcrk\u00e7\u00fc de\u011ferlere sahip bir \u015firket oldu\u011funuzu g\u00f6stermeye kalkarsan\u0131z, niyetiniz Atat\u00fcrk de\u011ferlerine sayg\u0131s\u0131zl\u0131k etmek olmasa da, en ufak bir k\u0131v\u0131lc\u0131m b\u00fcy\u00fcd\u00fc\u011f\u00fcnde, kendinizi aklayamazs\u0131n\u0131z. G\u00fcven bayramda seyranda de\u011ferlerinizin ne oldu\u011funu hat\u0131rlamaktan de\u011fil, y\u0131l boyu bu de\u011ferler do\u011frultusunda ne yapt\u0131\u011f\u0131n\u0131zdan ge\u00e7er. Bu da kurumsal marka&nbsp; ileti\u015fiminizin stratejik y\u00f6netilmesi demektir.<\/p>\n<p>K\u0131sa vadede ne yapabilirsiniz?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5489 aligncenter\" src=\"https:\/\/kariyeryolculugu.com\/blog\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-11-at-18.11.29-300x234.png\" alt=\"\" width=\"300\" height=\"234\"><\/p>\n<p>\u00d6ncelikle, samimiyetin kritik \u00f6nem kazand\u0131\u011f\u0131 b\u00f6yle bir s\u00fcre\u00e7te ve b\u00f6yle bir sekt\u00f6rde&nbsp; yap\u0131lan kamuoyu a\u00e7\u0131klamas\u0131 pasif bir ileti\u015fimdir ve etkisi d\u00fc\u015f\u00fckt\u00fcr. Reklama verilen milyonlar\u0131n bir b\u00f6l\u00fcm\u00fcn\u00fc, m\u00fc\u015fterileriniz ve toplumla diyalog i\u00e7in kullan\u0131yor olman\u0131z size yarar sa\u011flayacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcn 11. Kas\u0131m. 2018. n11 e-ticaret sitesinin kampanya g\u00fcn\u00fc. Ge\u00e7en y\u0131l \u00f6yle ba\u015far\u0131l\u0131yd\u0131lar ki, bu ba\u015far\u0131s\u0131n\u0131 g\u00f6ren di\u011ferleri, black friday hedeflerini az bulup, y\u00fckseltmi\u015fti. 10 Kas\u0131m 2018 g\u00fcn\u00fc indirim kampanyalar\u0131ndaki dikkatsizlikleri bir ileti\u015fim krizine yol a\u00e7t\u0131. Yollad\u0131klar\u0131 SMS&#8217;de bir sorun vard\u0131. Siren \u00e7almamay\u0131, Atat\u00fcrk&#8217;\u00fcn vefat\u0131n\u0131n 80. y\u0131l d\u00f6n\u00fcm\u00fcne denk getirdiklerinden, \u00f6zellikle hassasiyetin bu denli y\u00fcksek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[41,43,1,47],"tags":[236,234,105,233,117,122,128,170,232,140,235,151],"views":2296,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/5480"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=5480"}],"version-history":[{"count":10,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/5480\/revisions"}],"predecessor-version":[{"id":5934,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/5480\/revisions\/5934"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=5480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=5480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=5480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}