{"id":896,"date":"2010-11-02T00:09:58","date_gmt":"2010-11-01T21:09:58","guid":{"rendered":"http:\/\/kariyeryolculugu.com\/blog\/?p=896"},"modified":"2010-11-02T00:09:58","modified_gmt":"2010-11-01T21:09:58","slug":"farki-yaratan-kurum-kulturudur-diger-hersey-kopya-edilebilir","status":"publish","type":"post","link":"https:\/\/kariyeryolculugu.com\/blog\/2010\/11\/02\/farki-yaratan-kurum-kulturudur-diger-hersey-kopya-edilebilir\/","title":{"rendered":"Fark\u0131 Yaratan Kurum K\u00fclt\u00fcr\u00fcd\u00fcr. Di\u011fer Her\u015fey Kopya Edilebilir."},"content":{"rendered":"

kariyeryolculugu.com<\/a><\/p>\n

T\u00fcrkiye\u2019nin s\u00fcrd\u00fcr\u00fclebilirlik \u00fczerine haz\u0131rlanm\u0131\u015f ilk ve tek mikrositesini<\/strong> 2008 y\u0131l\u0131nda kurdu\u011fumda, bu giri\u015fimimin temellerinin sa\u011flam olmas\u0131 gerekti\u011fine inan\u0131yordum. Sekt\u00f6r\u00fcnde d\u00fcnyan\u0131n 2. b\u00fcy\u00fck \u015firketi olan kurumun y\u00f6netim s\u00fcre\u00e7lerindeki ba\u015far\u0131s\u0131, sistemli ve uzun g\u00f6r\u00fc\u015fl\u00fc \u00e7al\u0131\u015fmalarla ilerliyor olmas\u0131ndan ayr\u0131ca ger\u00e7ek anlamda s\u00fcrd\u00fcr\u00fclebilir yakla\u015f\u0131mlar\u0131n organizasyona entegre edilmi\u015f olmas\u0131ndan kaynaklan\u0131yordu.\u00a0 Grubun 70 yurt d\u0131\u015f\u0131 i\u015ftirakine \u00f6rnek te\u015fkil eden bu \u00e7al\u0131\u015fma, T\u00fcrkiye operasyonlar\u0131n\u0131 da ayr\u0131\u015ft\u0131rarak kurum itibar\u0131n\u0131 g\u00fc\u00e7lendirmekte \u00f6nemli rol oynad\u0131. O sene, bu \u00e7al\u0131\u015fmayla, \u015firketin Accountability Rating puan\u0131n\u0131 y\u00fckseltmeyi ba\u015fard\u0131k.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilirlik<\/a> konusunda \u00e7ok uzun ara\u015ft\u0131rmalar ve \u00e7al\u0131\u015fmalar yapm\u0131\u015f oldu\u011fumdan, s\u00f6zde i\u015flerle \u201cy\u00f6neti\u015fim ilkelerinin bir sonucu ortaya \u00e7\u0131kan operasyonlar\u0131\u201d rahatl\u0131kla ay\u0131rt edebiliyorum. Bu y\u00fczden sizi, bu i\u015fi T\u00fcrkiye\u2019de ciddi anlamda ba\u015far\u0131yla y\u00fcr\u00fctebilen ender \u015firketlerden biri, Unilever\u2019in s\u00fcrd\u00fcr\u00fclebilirlik konusundaki yakla\u015f\u0131mlar\u0131na g\u00f6z atman\u0131z i\u00e7in cesaretlendirmek istiyorum.<\/p>\n

\"unilever_surdurulebilirlik_rapor_fatmanur_erdogan\"<\/a>\u00d6zellikle ve \u00f6ncelikle Y\u00f6netim Kurullar\u0131, Icra Kurullar\u0131 ve di\u011fer y\u00f6netim kademelerinin dikkatlice incelemelerinde fayda g\u00f6rd\u00fc\u011f\u00fcm Unilever S\u00fcrd\u00fcr\u00fclebilirlik Raporu<\/a> sat\u0131r sat\u0131r okunmal\u0131. Zira, s\u00fcrd\u00fcr\u00fclebilirlik anlay\u0131\u015f\u0131 K\u00fcresel Ilkeler S\u00f6zle\u015fmesini imzalamakla ba\u015flam\u0131yor. Bir ka\u00e7 sorumluluk projesi yapmak, sorumlu bir \u015firket y\u00f6netiyor olmak anlam\u0131na gelmiyor.<\/p>\n

Neden s\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131 benimsenmeli sorusuna benim verdi\u011fim tek bir cevap var. O da \u015fu: \u201c\u015eirketleri birbirinden ayr\u0131\u015ft\u0131ran en \u00f6nemli fakt\u00f6r kurum k\u00fclt\u00fcr\u00fcd\u00fcr. Hemen hemen her\u015feyi h\u0131zl\u0131ca taklit edebilirsiniz, ama kurum k\u00fclt\u00fcr\u00fcn\u00fc kolay kolay taklit edemezsiniz. Stratejilerin do\u011fru uygulanmas\u0131n\u0131 sa\u011flayan en \u00f6ncelikli fakt\u00f6r kurumu hangi anlay\u0131\u015fa sahip bireylerle y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fczd\u00fcr.\u201d <\/strong>Gelece\u011fimizi \u015fekillendirecek en kritik organizasyonel konu bu olacakt\u0131r.<\/p>\n

Bunlar\u0131 biliyor muydunuz?<\/strong><\/p>\n

<\/strong>Unilever,<\/strong> d\u00fcnyada 264 fabrika<\/strong> (WOW), 163.000 \u00e7al\u0131\u015fana<\/strong> sahip.<\/p>\n

Unilever\u2019in <\/strong>T\u00fcrkiye\u2019de toplam yat\u0131r\u0131mlar\u0131 1 milyar TL.<\/strong><\/p>\n

<\/strong>2009 y\u0131l\u0131 cirosu 3 milyar TL.<\/strong><\/p>\n

<\/strong>Son 10 y\u0131lda \u00e7evre uzerinde yapt\u0131klar\u0131 yat\u0131r\u0131mlar 27 milyon Euro<\/p>\n

T\u00fcrkiye\u2019nin ilk ye\u015fil ofisi Unilver\u2019den. %30 elektrik, %40 su tasarrufu sa\u011fl\u0131yor.<\/strong><\/p>\n

<\/strong>T\u00fcrkiye\u2019deki 7 fabrikas\u0131nda karbon sal\u0131m\u0131n\u0131 170kg\/ton azaltt\u0131.<\/strong><\/p>\n

<\/strong>50.000 \u00e7ocu\u011fa \u00e7evre bilin\u00e7lendirme e\u011fitimleri veriyor.<\/strong><\/p>\n

<\/strong>2500 tedarik\u00e7i, 600 i\u015f orta\u011f\u0131 ile yol al\u0131yor.<\/strong><\/p>\n

<\/strong>Unilever T\u00fcrkiye \u00e7al\u0131\u015fanlar\u0131n\u0131n %85\u2019i lisans \u00fcst\u00fc program tamamlam\u0131\u015f.<\/strong><\/p>\n

<\/strong>\u201cM\u00fc\u015fteri ile kazan\u201d stratejisiyle payda\u015flar\u0131n\u0131n karl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131 hedefliyor.<\/strong><\/p>\n

<\/strong>Y\u00f6netim kadrosunun ya\u015f ortalamas\u0131 42. Toplam \u00e7al\u0131\u015fanlar\u0131n\u0131n %20\u2019si kad\u0131n.<\/strong><\/p>\n

<\/strong>I\u015f ilkeleri gere\u011fi, hediye ve benzeri \u00fcr\u00fcnler al\u0131n\u0131p verilmiyor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

kariyeryolculugu.com T\u00fcrkiye\u2019nin s\u00fcrd\u00fcr\u00fclebilirlik \u00fczerine haz\u0131rlanm\u0131\u015f ilk ve tek mikrositesini 2008 y\u0131l\u0131nda kurdu\u011fumda, bu giri\u015fimimin temellerinin sa\u011flam olmas\u0131 gerekti\u011fine inan\u0131yordum. Sekt\u00f6r\u00fcnde d\u00fcnyan\u0131n 2. b\u00fcy\u00fck \u015firketi olan kurumun y\u00f6netim s\u00fcre\u00e7lerindeki ba\u015far\u0131s\u0131, sistemli ve uzun g\u00f6r\u00fc\u015fl\u00fc \u00e7al\u0131\u015fmalarla ilerliyor olmas\u0131ndan ayr\u0131ca ger\u00e7ek anlamda s\u00fcrd\u00fcr\u00fclebilir yakla\u015f\u0131mlar\u0131n organizasyona entegre edilmi\u015f olmas\u0131ndan kaynaklan\u0131yordu.\u00a0 Grubun 70 yurt d\u0131\u015f\u0131 i\u015ftirakine \u00f6rnek te\u015fkil eden bu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_s2mail":"","footnotes":""},"categories":[43,59,73,80],"tags":[],"views":2908,"_links":{"self":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/896"}],"collection":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":0,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"wp:attachment":[{"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kariyeryolculugu.com\/blog\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}